New Outputs Hit RPR’s Trade Area AI ScriptWriter

Commercial real estate decisions live and die by the data. Demographics, income levels, lifestyle trends, consumer behavior… Your clients need to understand who’s there, how they live and where things are headed.

The problem? They don’t always know where to find that info or how to make sense of it.

That’s where RPR’s Trade Area AI ScriptWriter for Commercial comes in. It takes raw Trade Area data and transforms it into clear, actionable insights, tailored to your audience, written in the tone you choose and ready in minutes. Whether you’re pitching an investor, guiding a business owner or advising city planners, the ScriptWriter tool helps you tell the story behind the stats.

And now, things are getting even better!

The Trade Area AI ScriptWriter already offers agents several text-based options such as one-page summaries, detailed reports, client emails and presentation outlines. But with the latest update, we’re taking your Trade Area data and turning it into polished, ready-to-share visuals and media.

Here’s what’s new:

Every one of these outputs saves automatically to ScriptWriter’s Media Library for 30 days. From there, you can download, email, share to social or even generate a QR code for instant access on your phone.

Using the Trade Area AI ScriptWriter is as easy as pick, click and generate:

1. In RPR, go to Research > Commercial Trade Areas.
2. Enter your location (county, city, zip or neighborhood).
3. Near the top right of the page In the Attribute Summary section, click Create Script.
4. Pick your Tone (Professional, Friendly, Direct and Bold, etc.).
5. Select your Audience (Investors, Developers, Tenants, Landlords, Economic Development Agencies, City Planners—you name it).
6. Choose your output: text, presentation, social graphic or video.
7. Follow any on-screen instructions.
8. Hit Generate. Done!

The AI pulls in demographics, income, population and housing data (you can deselect anything you don’t want included) and instantly builds your deliverable.

In commercial real estate, data is everything, but context is king. With the Trade Area AI ScriptWriter, you’re not just handing over stats; you’re delivering insights in the format your clients prefer. From one-page briefs to eye-catching videos, you’ve got a toolkit that makes you look polished, fast and future-ready.

And this is only the beginning. More AI-driven formats and templates are on the way. Your feedback is shaping the future of ScriptWriter—so don’t forget to hit that “Feedback” button and let us know what’s working and what could be even better.

Next time you need to explain a market story, skip the late nights building slides or editing graphics. Instead, let the ScriptWriter turn your data into a professional-looking report, deck, video or graphic card in minutes.

Your clients crave data. ScriptWriter makes sure they get it, delivered in a way that’s smart, sharp and impossible to ignore.