In an effort to help REALTORS® make the most of their current “work from home” situations, we’re covering a how-to series that strives to answer the question: “How can I use RPR right now to meet the needs of my clients and generate new prospects?”
In this article, we’re specifically looking at generating a mailing list for your next direct mail campaign. Along the way you’ll have some decisions to make, such as: who is your target audience? Are you looking to connect with investors? Current homeowners? Knowing these answers is critical to getting the proper contacts for your campaign. This is where Absentee Owners vs Owner Occupied comes into play.
For example, you may want to send owner-occupied homes a custom message about the current market and their current needs. Whereas the absentee-owned properties might appreciate an update on current home values and that now is a good time to cash in on their investment. It’s crucial to understand which address is the most appropriate to use for each situation to make sure your message is delivered properly.
Finding these specific addresses and creating your mailing labels for them isn’t that hard to pull off once you get the hang of it. Here’s how to do it in RPR…