Tech is no stranger to the real estate business. Nowadays you can perform a laundry list of tasks by just using your phone. Not to mention market yourself, post to social media, manage relationships, generate leads, create content and so much more.
However, sometimes all that technology can get a bit overwhelming and it’s tough to keep up with all the tech tools available to you. Perhaps you just need a quick list of helpful tools, in the form of digital applications, that can make you a more proficient and efficient agent.
RPR’s annual “Best of Apps” article’s got you covered! Read on to see how your tech stack stacks up to our 2021 list…
1 RPR (Realtors Property Resource)
Topline: Property data, tools and reports that will “wow” your clients and help you close more deals.
Summary: Well, of course we’re going to include RPR in our list of “favorite apps.” But first one on the list? Bold! As a REALTOR®, RPR is your exclusive NAR member benefit. And with it, you can perform transactions, service your clients and build your business by:
- Researching properties for up-to-date data and information
- Creating Property Reports, Neighborhoods Reports, School Reports, Market Activity Reports and more
- Viewing recent activity and local market conditions around you
- Accessing tax, mortgage, historical and distressed data, and flood zones
- Searching for schools within an area or school district
- Adding photos, text and audio notes to any property
- Using geographic farming techniques to prospect for leads
- Utilizing maps to discover travel times and traffic counts
- Building bullet-proof CMAs and listing presentations
- Using the RPR app to respond to clients in seconds when you’re in the field
And that’s just the tip of the iceberg when it comes to how much RPR can do for you and your real estate business. Get your app downloaded today: RPR from Apple App Store, and RPR from Google Play.
Cost: Free! RPR is included in your National Association of REALTORS® dues as a member benefit.
Topline: An AI-powered, computerized video editor that makes video storytelling super easy.
Summary: Magisto is an offering from Vimeo, who obviously have major video cred. This app (along with a desktop software version) helps its users create high quality video content, and do it quickly. Users edit the photos they want to include, then select stock templates, then add a title and select a music bed. Then the real fun starts! Magisto’s AI program puts it all together into an eye-catching version which the user can edit or use as is. For real estate agents, it’s perfect for video home tours or promoting a highlight reel of yourself on social media or via email.
Cost: $10, $20 or $70 per month
Topline: Offers the first and only combined lockbox, showing service, and experience management solution.
Summary: SentriLock, which is owned by NAR, is an industry-leading electronic lockbox manufacturer and provider of property access solutions. SentriLock prides itself on being easy to use, reliable and secure. And of course, it has a digital application, called SentriConnect®, which allows REALTORS® to easily manage home access, showings, and client communication – all from their phone or tablet. In addition, REALTORS® using SentriKey Real Estate® have one-click access to property data via the RPR app on their iOS or Android devices—an integration that will prove highly valuable to REALTORS® who want to present on-the-spot data and reports to their clients. (Click here for details).
Cost: For REALTORS®: $137.80 per month, plus a $50 one-time activation fee.
Topline: Safety! Forewarn allows agents to work safer and smarter by instantly verifying a prospect’s identity and potential risks prior to a face-to-face meeting.
Summary: By nature, the business of real estate can sometimes involve talking and meeting with strangers. 99.99% of the time everything is perfectly fine and safe, but you can never be too careful. With the Forewarn app, agents can properly and safely plan for showings with a higher level of confidence. In seconds, with as little information as a phone number or a name, agents can verify a prospect’s identity, criminal records, bankruptcies, liens, judgments, address history, and property records all in one place, leading to safer and more productive interactions. Basically, find out if people are who they say they are and do a little extra digging for good measure.
Cost: $20/month with an annual agreement for individual agents. However, discounts are available for brokerages and associations purchasing licenses in volume.
Topline: Clicky tracks website traffic and behavior to help you improve user experience.
Summary: Clicky helps you track important data on how your website is used by your visitors. It works very much the same way as Google Analytics, but several reviewers say Clicky’s interface is more user-friendly. It offers metrics and heat maps that track individual website navigation. In other words, you can see what areas of your website visitors are clicking on and engaging with most, and conversely, what areas need improvement.
Cost: Free, limited to 1 site with a maximum of 3,000 daily page views. Premium plans also available starting at $10 per month
Topline: Easily track your mileage, expenses and more.
Summary: As a self employed, independent contractor, REALTORS® need to keep track of business expenses for tax purposes. The Stride app puts you on cruise control when it comes to keeping track of mileage by automatically uploading your miles. It’s got some other nifty write-off features too, such as allowing users to import expenses from their bank account and keep track of receipts. And as a bonus, it also suggests deduction options, integrates with tax preparation software, and offers an IRS-ready tax summary.
Cost: It’s free!
Topline: Make high quality scans of any hard copy document from your phone.
Summary: TurboScan (Apple) / TurboScan (Google) turns your smartphone into a full-featured and powerful multipage scanner for documents, receipts, notes, whiteboards, photos, and various other everyday hard copies. However, you’re not just snapping a pic and converting it to a PDF or JPEG. TurboScan uses advanced technology (algorithms) to accurately detect document edges, straighten out and correct perspective, eliminate shadows and set a perfect black and white contrast. Crisp, clear, scanned docs and the price is right!
Cost: One time $6 fee
Topline: An entire CRM in your pocket that streamlines sales activities for real estate agents, teams and brokerages to help them better manage their leads.
Summary: If you’re looking for an all-in-one customer relationship management software tool, Follow Up Boss sits proudly in the corner office. This well-reviewed real estate CRM is designed to help sales agents follow up faster and more often, with the people most likely to turn into deals. Notable features include auto-send for emails, inbound and outbound call management, drip emails, and automated text messaging in one streamlined interface. Another huge benefit of Follow Up Boss is that it integrates with tons of lead sources including Zillow, Realtor.com, Homes.com, Ylopo, Facebook and many more. And its list of business-building features is never-ending with categories including basic CRM, Marketing, Reporting, Lead Providers and Integrations. Check out their site for full details.
Cost: Free trial for 14 days, then $69 per month, with price increases depending on the number of users There’s a reason Follow Up Boss is pricey—it packs a performance punch and should be looked at as an investment vs. an expense.
Topline: Dialing system and lead generation platform.
Summary: If you’re not familiar with auto dialing systems, here’s how they work: you make an outbound call from your phone through the Mojo platform. Once you connect, the system begins dialing the numbers in your list. When a lead answers, you hear them immediately. As you progress through the list, Mojo knows what phone numbers to dial next. Users don’t even hear the ringing, which makes long prospecting sessions a breeze. Numbers that ring busy, are disconnected or don’t get picked up, roll over to the next number automatically without manual input. And if you run into an answering machine, you will be able to leave pre-recorded messages. One last thing: this app is the mobile companion app for the Mojo Dialer, which means you can untether from your desk and make your calls from anywhere. If you’re an old school prospect dialer, Mojo might be for you. Get yours on!
Cost: $99 for a single user, per month
Topline: A smart CRM and AI assistant in one that automatically keeps track of your email, phone calls, text messages, meetings, documents, and social media.
Summary: Besides being one the best-named apps we’ve ever seen, Cloze is also the hassle-free way to manage everything about your business in one place. When you need client information fast, the Cloze app syncs and pulls data automatically from your most used platforms to provide you with every detail needed to stay on top of client relations. And data entry? A thing of the past with this app. It also compiles your communication history with a client, including emails, calls, and exchanged files. And their proactive artificial intelligence prompts you to keep in-touch, with the right message at the right time.
Cost: From $17-$42 per month
And that’s a wrap on our best of apps for 2021! If you have any digital applications that help you work smarter and not harder, please let us know in the comments.