Script Starters II: How RPR Next Gen Report Tools Help Agents Prep for Conversations

These upgraded reports are faster to build, easier to customize and more intuitive to navigate. Use them to:

• Prep for listing appointments with visuals and comps that support your pricing strategy
• Walk buyers through current market conditions and pricing dynamics
• Include your branding and a personalized message for a polished, professional touch

They’re your “go-to” assets for laying out a clear path forward in the transaction process. Here’s how you can set them up when faced with a question:

Buyer Report Script Starter

“Wondering if this is the right time to buy? I’m glad you asked. Based on the data in your Buyer Report, inventory has shifted by [X]% and the sale-to-list price ratio is holding at [Y]%. That gives us a good read on how buyers are negotiating right now and how quickly properties are moving.”

Seller Report Script Starter

“Let’s talk pricing. I put together a Seller Report that includes recent comps, market conditions and average days on market. For homes like yours, that data supports a list price around $__. It’s not just my opinion—it’s what the current market activity is showing.”

Clients often want to know more than just square footage—they want to know about the community, the housing market and more. These reports help you:

• Highlight key market stats such as home values, inventory levels and price changes.
• Showcase local public and private school ratings and enrollment stats
• Provide quality of life metrics such as median income, unemployment rates and even average commute times.
• Compare multiple neighborhoods or school zones side by side

These templates are perfect for out-of-town buyers or families doing their homework before making a move. Here’s how to tackle neighborhood and school inquiries like a local expert:

Neighborhood Report Script Starter

“That’s a great question about the area. I actually have a Neighborhood Report for you that’s packed with local insights—everything from average home values and market trends to population, people and quality of life stats. It breaks down how long homes are staying on the market, local housing inventory levels and even how the area is growing or shifting. It’s a great way to get a snapshot of what’s happening right here.”

School Report Script Starter

“I’m glad you asked about schools. This School Report gives us ratings, test scores and enrollment numbers for every nearby option. For example, [School Name] has a score of [X] and a student-teacher ratio of [X], which is well above the state average.”

Need something quick and eye-catching for an open house or a leave behind? The Property Flyer is a one-pager that lets you:

• Summarize listing details, photos and your contact info
• Add a custom headline and notes that reflect your voice and the property’s unique features
• Look polished and prepared, even with limited time

It’s a great way to leave a lasting impression and reinforce your expertise. Here’s how to keep the Property Flyer info in your back pocket…

Property Flyer Script Starter

“I think your home will be in high demand. Here’s a quick flyer I made just for this property—it covers all the key features, plus a few highlights I wanted to point out. Take it with you, and let’s chat if anything stands out or sparks questions.”

RPR’s Next Gen tools aren’t just about making reports—they’re about making you ready. Whether it’s a coffee shop chat with a curious buyer or a high-stakes listing presentation, these tools give you the ability to respond quickly, with facts and confidence.

Buyers, sellers and investors expect agents to be both responsive and resourceful. With RPR’s Next Gen reports and templates in your toolkit, you’re not just answering questions—you’re starting conversations, building trust and positioning yourself as the local expert.

Start using RPR’s Next Gen reports today and lead every conversation with clarity and confidence.