Use RPR to Create Market Trends Articles That Grab Attention & Build Trust

One of the biggest challenges for REALTORS^® today isn’t finding market data—it’s knowing how to share it in a way that actually connects with different audiences. That’s exactly where the new article output options in the RPR AI Market Trends ScriptWriter shine.

Instead of a single, one-size-fits-all market update, RPR (Realtors Property Resource^®) now lets you create multiple article styles from the same hyper-local data, giving you the flexibility to speak to different audiences in a way they prefer.

Getting started takes just a few clicks.

Log in to RPR and under the Research navigation, choose Residential Market Trends. Next, search an area by County, City, Neighborhood name or ZIP code.

You’ll now see the Market Trends stats and charts for your selected area. This is where the magic happens! Click Create Script to get started.

From there, choose your tone and audience, then select Market Trends Article. Scroll down, and you’ll see a variety of new article style options—each designed to help you communicate market data in a way that feels natural, relevant and engaging to different readers.

These new styles reflect how people actually consume information today:

All of these styles are generated using RPR’s hyper-local market data, ensuring your content is not only engaging—but accurate, timely and credible.

Different audiences care about different things—and they absorb information differently. A first-time buyer scrolling Instagram doesn’t want the same content as a long-time homeowner considering a move. With these new article styles, you can repurpose the same market insight into multiple formats without extra effort.

Post a listicle on social media. Send an explainer directly to a prospect. Drop a newsletter note into your monthly email. Each touchpoint reinforces your expertise while meeting your audience where they are.

That’s the power of using RPR to create your data-based content: it’s smarter, easier and connects with clients and prospects—without more work.