5 Proven RPR Plays to Win More Listings, Leads & Referrals

Before we get into advanced strategies, let’s get you one win today.

1. From RPR (www.narrpr.com) select Research in main navigation
2. Go to Residential Market Trends
3. Choose your ZIP or neighborhood
4. Click the Share button on any chart
5. From the pop-up:
   • Share directly to Facebook, X or LinkedIn, or
   • Click More to Download as JPG/PNG or Copy the chart for your newsletter, blog or Canva.
6. Add a quick caption:
   “Inventory in [ZIP] dropped 11% this month. That means fewer homes competing for buyer attention and stronger pricing power for sellers.”

Time: 10 minutes. Once a week.

Why it works: You’re posting real, local data, not generic content. And you’re doing it with the tools already in RPR.

Once you’ve shared your first chart manually, level up your consistency and polish with the AI Market Trends ScriptWriter. It turns your local market stats into a branded social card and five share-ready captions—all in just a couple of clicks.

How to Do It

1. From RPR (www.narrpr.com), select Research in the main navigation
2. Select to Residential Market Trends and enter your ZIP or neighborhood
3. Click Create Script (top right).
4. Choose your Tone (e.g., Professional, Conversational, Bold) and Audience (e.g., Buyers, Sellers, Investors)
5. Select Social Media Card, then click Create Social Card
6. Confirm your agent information. You can update your name, photo, logo or contact details (it pulls from your profile)
7. Choose your background—it updates live in the preview
8. Click Share with Caption to generate up to five captions tailored to your selected tone, audience and local stats
9. Pick your favorite caption, copy it and download the graphic (JPG/PNG) or share directly to social

Time: 2 minutes. Do it on Monday mornings.

After a few weeks, something interesting happens: past clients start commenting, followers tag their neighbors and sellers quietly slide into your DMs. Your posts stop being content and start becoming lead magnets.

Some of your best future opportunities come from understanding your market at every angle, including MLS activity and public records.

RPR gives you a quick way to identify long-term owners, often the people most likely to make a move in the near future.

How to do it in RPR:

1. From RPR (www.narrpr.com), go to Property Search.
2. Switch to Public Records.
3. Under Advanced Filters, choose:
   • Year Built or
   • Years Owned (5–15+) (via date fields or ownership range).
4. Filter by Single Family to target likely move-up sellers.
5. Export or save the list.

Send a simple, warm outreach message:

“Many homeowners in [Area] have built significant equity over the last decade. If you’re curious what that could mean for your next move, I can help.”

Time: 15 minutes weekly.

This isn’t cold outreach, rather informed outreach. And that difference matters. It builds trust before the competition even knocks.

A buyer tour is more than a walk-through. It’s an opportunity to prove your value.

When you add market context to a showing, buyers stop seeing you as a door opener and start seeing you as a trusted advisor. Arm yourself with an RPR Buyer Report. Give buyers context they won’t get from a portal:

• “This neighborhood’s median price is up 14% in two years.”
• “Homes here are selling at 101% of list price.”
• “Average time on market is 12 days.”

How to do it in RPR:

1. From RPR (www.narrpr.com), search for the subject property.
2. Go to Reports in RPR.
3. Select the Buyer Report template.
4. Add the following sections (if not already included):
   • Market Trends: gives buyers context on pricing, sold-to-list ratios and days on market.
   • Neighborhood Snapshot: shows housing trends, demographics and local insights.
   • Schools: automatically includes local school data, performance and contact info.
5. Click Customize to rearrange or toggle sections on/off as needed.
6. Download or share the report to your device before showing.

What to Highlight During the Tour

• Median Sale Price Trend: helps set realistic expectations.
• Sold-to-List Price Ratio: shows how competitive the market is.
• Days on Market: helps buyers understand timing and urgency.

Time: 5 minutes of prep per showing.

Now you’re not just guiding a tour, you’re guiding a decision. Buyers feel confident, informed and supported. And informed clients become repeat clients…and referral sources.

Most agents disappear between transactions. You don’t have to. Some of your best future clients are the ones already on your phone.

A single Market Activity Report, sent once a quarter to your past clients and sphere, can keep you top of mind without coming across as pushy.

How to Do It in RPR

1. Begin in RPR (www.narrpr.com)
2. Go to the Research tab and select Residential Market Activity Search.
3. Enter your ZIP code or area and run the search.
4. Click Create Report (top right).
5. Select the Market Activity Template.
6. Personalize your report:
   • Give it a clear, personal title (e.g., “Q1 Market Snapshot for the Carters”).
   • This title prints in the top right corner of the report.
7. Customize the template:
   • Include Market Trends (pricing and activity indicators).
   • Add Market Activity or Market Snapshot to highlight recent sales and inventory shifts.
8. Download the PDF or copy the report link.

Time:7 minutes, quarterly.

Delivery: Email, text or drop it into your newsletter.

Sample Text to Accompany the Report

“Hey [Name],
Just wanted to keep you in the loop on what’s happening in [Area]. Here’s your Q1 Market Snapshot: prices, days on market and activity trends. It’s a quick read, but it’ll give you a clear picture of what’s going on right now.”

When clients hear from you quarter after quarter, with real local data, they start seeing you as their go-to resource, not just an agent they worked with once.

• Past clients forward your reports to friends and neighbors.
• Neighbors recognize your name before they ever list.
• You build a warm pipeline without chasing cold leads.

Pricing is one of the highest-stakes conversations in real estate. Sellers want confidence, not guesswork. The CMA template in RPR already blends everything you need into one client-ready package.

How to Do It in RPR

1. Go to the subject property in RPR and select CMA.
2. Go through the CMA process and choose your comparable properties (recent solds, pendings and actives).
3. Generate the CMA Template… it automatically includes:
   • Branded coverpage
   • Market Trends (macro context: inventory, days on market, sold-to-list percentage, median price)
   • Comparable Properties (micro pricing: what buyers are paying)
4. Your pricing recommendations
5. Personalize the report title (e.g., “CMA for 123 Main Street”) so it’s printed at the top of the PDF.

Here’s how to use it strategically:

A. Start with Market Trends (Macro Context)

When you open the CMA report, you’ll see the Market Type Indictor. This one visual gives sellers a fast, data-driven pulse of the market:

• Months of Inventory
• Median Days in RPR
• Sold-to-List Price Ratio
• Median Price

How to present it:

“This shows whether buyers or sellers have leverage right now in your ZIP code. When inventory is tight and homes are moving fast, pricing strategy matters even more.”

B. Move to Comparable Properties (Micro Pricing)

Scroll to the CMA section to show the recently sold, active and pending listings most similar to their property. This is where you establish your pricing narrative:

• Good = Market-match
• Better = Faster offer strategy
• Best = Stretch pricing (when the market supports it)

How to present it:

“These comps tell us what buyers are actually paying—not just what sellers are asking. That’s how we set a price that wins attention in the first two weeks.”

C. Tie It All Together

The beauty of this approach is you’re not flipping between charts and PDFs. It’s one branded CMA report that gives sellers confidence and positions you as the trusted advisor.

“You can keep this packet, it has both the big-picture trends and the comp details we reviewed today.”

Time:10–15 minutes, per listing.

Even with powerful tools such as RPR, some common missteps can limit impact:

• Mistake #1: Running reports but never sharing them.
  Fix: Schedule a Monday reminder to post one stat weekly.
• Mistake #2: Overloading clients with 10-page PDFs.
  Fix: Share one insight per touchpoint. Less is more.
• Mistake #3: Only using RPR for active clients.
  Fix: Send quarterly reports to your entire sphere.

Remember, success isn’t about doing more, it’s about doing the right things consistently.

Each of these plays works on its own. But layered together, they create a momentum loop that compounds over time:

• Weekly insights build visibility and authority.
• AI-powered content amplifies your reach and saves time.
• Buyer intelligence builds trust and referrals.
• Quarterly reports keep your sphere engaged.
• CMA-driven pricing converts listings with confidence.

After 90 days, you’re not just showing up more, you’re showing up smarter. That’s how you go from “just another agent” to the agent everyone in your market already knows and trusts… before they even need you.