Move from likes to leads with Facebook Ads

Follow these simple steps to learn how to grow inbound prospect inquiries using customized Facebook lead ads. In this example, we’ll create a lead form for a REALTOR® who is offering a free home valuation to a target audience.

How to create a real estate report that gets attention

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Last year, REALTORS® created more than three million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform’s most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.

Mortgage data turns table in buyer’s favor

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Knowledge is power in the real estate space, especially at the negotiating table. Here’s a quick anecdote from a REALTOR® in Ohio who successfully turned the tides in his buyer’s favor just by checking the listing’s mortgage information in RPR.

CEO Update - September 2017

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The Real Estate Standards Organization (RESO) recently announced DataComp, its first-ever data competition. Realtors Property Resource is proud to both sponsor and participate in the event, through its innovative AMP™ Application Program Interface (API). RPR has long standing support for the mission of RESO, serving on its Board of Directors and numerous work groups.

Have you seen what’s hidden within the RPR app icon?

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Introducing, digital shortcuts to the features you use most, now within the RPR app. Known as 3D Touch on iOS and Quick Shortcuts on Android, the shortcuts are really all about efficiency, enabling users to gain quick access to favorite RPR features such as nearby properties, an agent’s current listings, recent reports, and saved searches.

Home energy costs play vital role in marketing listings

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Home energy consumption levels are top of mind for many consumers who recognize that making the monthly mortgage payment is just a portion of the total amount needed to operate a household. Discerning homebuyers want to fully understand costs such as heating, cooling, lighting, and electronics.

Three Great Uses for the New RPR Commercial Practitioner Resource Guide

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Here's a unique opportunity for Associations to demonstrate the value of Commercial membership, enhance communications, and provide ongoing educational and business-building assets to their members.

Economic Area Report Gives Voice to Association Staffers

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RPR's Local Area Economic Report gave this staffer a voice among members of congress and community planners who now see her Association and Realtors in general as information providers who can help shape conversations about the future of their communities.

Anytime, anywhere CMAs with RPR’s new Comps Analysis Express

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The app’s offerings have been expanded to include Comps Analysis Express––a simple, intuitive interface to create an on-the-go CMA using a phone or tablet. Update or install RPR Mobile™ to see for yourself.

Wooing Amazon: Red Rover, Red Rover Send Amazon HQ2 Right Over

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What will it take to win the affection of Amazon and bring billions of dollars to the local economy? While many would love to call their city a home for Amazon, some locations make more sense than others, especially when it comes to finding the right people for the 50 thousand jobs the behemoth merchandiser intends to create.

See What’s New for Agents, Practitioners & Brokers

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RPR’s new Comps Analysis Express for Mobile continues to grow. This month the feature, previously offered on smartphones only, expands to tablet. Also, if you’ve ever wondered whether a client has viewed your emailed RPR report, good news is here.

5 social media strategies you should be using in your real estate business

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Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Here are five ideas.

Setting up your Facebook ad – It starts with audience

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As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure you’re strategy hits the mark by reaching the right clients and customers?

‘House Whisperer’ Helps Turn Low Appraisal Into a Win-Win

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Learn how RPR's property data and School Report helped an appraiser see the light on a seller's home valuation ... all in a few quick clicks.

Are you a social media power user? Here’s why you should be.

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Social media is transforming the real estate industry and now could be the best time to get on board. Real estate professionals who build a well-rounded, consistent system of posts will prevail over those who are underutilizing the world’s most efficient, low barrier to entry, and timely conversion tool.