Atlanta Communities

Market Expert Program

Successful REALTORS® consistently seek new strategies that will grow and brand their businesses, maximize their time, and help them gain a competitive edge in the marketplace. Fortunately, all of those objectives, and more, can be met by tapping into Realtors Property Resource®, the most powerful data platform available to members of the National Association of REALTORS®.

This 4-week series will improve your knowledge and skillset in utilizing RPR rich data to research and run reports. By attending all 4 sessions and completing the follow-up course work you will receive a certificate of completion and be designated a Atlanta Communities Market Expert.

Register for the series now!

  • Class #1 – Thursday, April 11 @ 10 am ET
  • Class #2 – Thursday, April 18 @ 10 am ET
  • Class #3 – Thursday, April 25 @ 10 am ET
  • Class #4 – Thursday, May 16 @ 10 am ET

Register for Market Expert Program

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Class #1

Jumpstart Your Business with RPR

RPR covers every aspect of your business from working with buyers, to listing presentations, to Open Houses, to prospecting… and on and on.

With hundreds of datasets, RPR provides you information to instantly reply to client questions and address their needs. And our Market Trends and prospecting tools can help build up your clientele.

In this class, we’ll provide an overview of RPR’s most popular tools and data sets. We will highlight how to:

  • Research a property’s history, including mortgage, tax and deed records, historical listings and changes in estimated values
  • Access monthly market trends
  • Use templated reports to share information with clients and customers
  • Identify neighborhood and school data
  • Utilize map tools to pinpoint flood zones, drive times and points of interest
  • Share important market and property data with clients and customers

Class #2

Track the Market with RPR Market Trends

Keeping your pulse on the market is pivotal in real estate! It’s an important way to position yourself as THE local market expert.

RPR provides you with the easy-to-understand market snapshots, charts and graphs to help you set realistic expectations for clients. In an ever-changing market, you’ll find this information incredibly helpful in explaining the dynamics of the local market trend to your buyers and sellers.

In this class, we will cover 3 top RPR tools:

  • Market Trends: Housing charts and market trends with 8 key metrics including new, active, pending and sold and corresponding median price data and months of inventory.
  • My Markets: A quick snapshot of the recent changes in your selected markets from the RPR Home Page.
  • Market Activity Report: Showcases details on recent real estate activity.

Data can be shared with clients via social media, email, or text. Choose whatever is best for you! You’ll be armed with the knowledge you need to understand an ever-changing market. We’ll also review how to utilize Canva to create eye-catching graphics for local markets.

Class #3

Pricing With Precision: Create Data-Driven CMAs with RPR

This introductory CMA class will focus on understanding the pricing tools available in RPR. We’ll review the various options and provide resources that guide you to better assist buyers and sellers with their pricing decisions. We will cover:

  • The Automated Valuation Model (AVM) and Realtor Valuation Models® (RVM®) estimates in RPR
  • The Refined Value Tool, which allows you to adjust the RVM® as you see fit
  • RPR’s easy 5 step CMA tool, the Comparative Analysis
  • Advanced searching for comparable properties by custom geographic areas, specific timeframes and more
  • Summarizing pricing considerations
  • Creating a nicely packaged report to share with clients

After this webinar, you’ll have a better understanding of some of the nuances involved in the pricing discussions you will have with clients.

Class #4

How Do You RPR? Top 10 Ways to Use RPR – the MVP of NARs Member Benefits

Whether you are a new REALTOR®, new to RPR or looking for additional ways to use RPR, this session is designed to pack the punch with the top 10 ways hundreds of thousands REALTORS® are using the robust data, tools and features daily. We’ll cover, in quick succession, ten mind blowing strategies of using RPR – with a feature, benefit and how to approach! Get ready for a rapid fire, exciting session where you’ll be sure to walk away with your wheels spinning!