RPR: For every facet of your real estate business!

RPR^® (Realtors Property Resource) provides data, tools and property reports that can help you “wow” your clients and close more deals. Here’s the top 5 reasons to visit RPR today:

Professional-looking reports packed with up-to-date data on specific properties, market activity, neighborhoods, schools and more.
Market yourself and find new clients with prospecting tools and mailing labels.
Accurately price properties by building bulletproof CMAs and home valuations.
A user-friendly interface that’s easy to navigate, intuitive and offers guided tours.
It’s a “one-stop-shop” for data including local public record and MLS data in one platform.

These 5 reasons are just the tip of the iceberg! Get started with RPR today, your NAR member benefit, and start experiencing how it can build your business and be your “go-to” tool for all things real estate.

Click one of the Shortcuts below to experience a guided tour in RPR for yourself.

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RPR Shortcuts

Residential Track

Pricing a Property

Your ability to price a property is paramount to your success as a REALTOR®, and RPR can assist you in several ways. This video lesson will walk you through three different ways to help you determine expert property valuations. The first is the RVM®, which stands for Realtor Valuation Model®, and it is one of the most accurate automated valuation models available. Next is RPR’s Refine Value tool, which allows you to adjust values based on property facts like home improvements, and conversely, needed improvements. The third method is how to create a CMA in RPR. Each of these methods go into creating an RPR Seller’s Report, which this video shows you how to do as well.

Printable: Pricing a Property

Commercial Track

Reports

If there’s a need in commercial real estate, there’s an RPR Report for it. This video breaks down the three commercial reports that you can generate in RPR, which includes the Commercial Property Report, the Trade Area Report and the Trade Area Analysis Report. You’ll be led through how to access these reports and how to deliver them. You’ll also learn how to customize the reports, including adding your own PDFs and how to apply broker branding. Getting to know how to build and deliver RPR Commercial reports can play a key role in setting your commercial real estate business apart from your competition.

Printable: Commercial Reports

Printable: Customize Report Cover Photo