A recent survey indicates that REALTORS® are using AI tools to save time, improve client communication and create new content workflows. Along the way, REALTORS® who use AI are learning to grow their sphere of influence.
In this webinar, we’ll work with marketing and industry experts to provide you with guidance in integrating AI resources into your 2026 business plans. By using RPR’s various AI tools, we’ll provide you with concrete suggestions focused on three important business tools:
- Best practices related to AI
- Regular outreach client outreach using local market trend data
- Sharing residential and commercial property details with clients
This is your playbook for becoming the go-to agent in the age of AI. You’ll learn how to shape your online presence so that when buyers and sellers ask AI who to call…the answer is you!
We’ll use Answer Engine Optimization (AEO) to make your content instantly answerable, Generative Engine Optimization (GEO) to make your expertise machine verifiable across platforms and tools like RPR ScriptWriter to scale both…efficiently and consistently. We will break down how AI chooses recommendations, what it actually says about agents and the practical steps you can take to build visibility, credibility and trust in an AI-first world.
RPR’s Senior Vice President Reggie Nicolay will join his rockstar REALTOR® wife, Nicole Nicolay, to explain how AI can enhance your business this year!
It's Your NAR Member Benefit
Remember, RPR is a member benefit offered by the National Association of REALTORS®. You’ve already paid for it—you should be using it!