RPR Introduces Learn-as-you-go eBooks

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Now is the time to take your RPR knowledge to the next level by checking out these brand new learning materials. Videos, online workshops and eBooks take RPR tools and tell you how to apply them in every aspect of your business.

10 minutes & a little positive persuasion lead to happy first-time home buyer

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Technological innovation, market expertise, abundant energy, and a quick wit are all equal contributors to this Realtor’s successful 20-year run. Learn how in 10 minutes she helped guide a first-time homebuyer toward a buying decision beyond what she thought was possible.

6 Powerful Form Builders for Creating a Lead Capture System

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Recently we published an article about a San Francisco-based Realtor® who uses open houses as an opportunity to convert market watchers, tire kickers, and fence sitters into clients. In response, we had a number of agents ask for a follow up post showing how they could create a similar system. Here’s how ...

Six Execs Share Best Practices for RPR Adoption & Usage

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One million REALTORS®. That’s how many residential and commercial practitioners now have access to their local or regionally-licensed MLS data via the Realtors Property Resource® (RPR®) Platform.

Help your seller see the light on a realistic list price

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What REALTOR® hasn’t felt challenged during pricing discussions with homeowners in a similar situation? And why wouldn’t an average homeowner expect to earn a return on home improvements? Thankfully, there is a common ground when it comes to landing on a solid listing price. Here are five proven tools and techniques for guiding your seller in the right direction.

Building Trust and Engagement Through Facebook

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Facebook has changed the way we interact with our sphere of influence. Now staying in contact is fast, easy and free. Today’s REALTORS® are engaging friends, family and acquaintances with real-time micro conversations, while simultaneously building a network that agents from just a decade ago wouldn’t have dreamed possible.

10 “Power User” Features of the RPR app

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The RPR app and busy REALTORS® have much in common. Mainly, they are each constantly in motion. We know that to keep up with an agent’s need for quick access to property and market trend data, the app must continually build in new features and related usefulness. Fast forward, here are the top 10 features of the RPR app power users should know about...

It’s easy to become a listing presentation pro with RPR

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It all started with a $30,000 dollar difference in list price expectations. Yet, this Realtor's higher valuation prevailed based on data she pulled from RPR.

RPR Covers Every Angle of Buyer-Realtor® Relationship

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Know the market, anticipate objections, find a match, close the deal. Sounds simple, right? Learn how this REALTOR® incorporates RPR into his buyer strategy.

What's behind this agency's successful farming strategy? Relationship building

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"Belly-to-belly" are some of the wisest words ever spoken about real estate marketing to this New York broker who says one of her most successful strategies for earning new business is farming neighborhoods.

5 Real Estate Shortfalls and how to Avoid Them

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By avoiding shortfalls, such as an unimpressive pricing presentation or inadequate marketing strategy, agents significantly increase their chances of kicking that ball across the goal line.

5 Amazing RPR® Commercial Tools to Try Right Now

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A multi-dimensional approach to real estate can serve as the tipping point for winning that listing, landing new clients, and pinpointing the perfect location for a business venture.