How One Trainer Turned RPR Into a Competitive Edge for Brokerages and Agents
Everywhere you look in real estate, technology and data are transforming how business gets done. For agents looking to stay ahead, the right tools aren’t just helpful—they’re game-changers. But tools alone aren’t enough, it’s how they’re applied that creates real impact. Steve Bagby, a seasoned RPR trainer in Kentucky, has proven just that.
By integrating RPR (Realtors Property Resource®) into his training, Steve isn’t just teaching agents how to use a platform—he’s equipping them with a system to elevate their professionalism, win more clients and stand out in a crowded market. And the demand for his training tells the story: January, typically his slowest month, saw him booked at four brokerages and completing seven one-on-one coaching sessions.
Why RPR Resonates: The Training Advantage
Steve’s results aren’t random. They’re the byproduct of an approach that aligns with how real estate professionals think and work. Instead of overwhelming agents with data, he makes it simple and actionable:
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Brokerage Adoption: Steve has made RPR a go-to resource in brokerage training, helping agents—from brand-new recruits to seasoned pros—understand how to use data-backed insights in their daily work. Through live sessions and hands-on guidance, he’s showing brokerages how to turn RPR into a competitive advantage.
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One-on-One Training Sessions: Beyond the classroom, Steve conducts one-on-one trainings for agents, helping them integrate RPR into their business and refine their approach.
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AI-Powered Efficiency with ScriptWriter: For brokerages with dedicated media teams, the RPR Market Trends ScriptWriter has been a game-changer. Agents simply generate their market insights in RPR, refine their messaging with AI and send the content to the media team—who then plug it into a teleprompter for polished, on-camera delivery. This eliminates hours of scripting and allows agents to present market insights professionally and confidently.
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Personalized Market Insights: By leveraging RPR’s Market Activity Report and Next-Gen reports, Steve has shown agents how to automate lead capture, stay top-of-mind with prospects and provide ongoing value to their sphere.
Why This Matters for Growth-Minded Agents
The real estate industry is changing fast. Clients expect personalized, real-time insights. The agents who succeed are those who combine expertise with efficiency, automation and data-backed marketing.
Steve’s success isn’t just about using RPR—it’s about embedding it into a growth framework:
- Leverage AI and automation to maximize reach with minimal effort.
- Use data to build authority and trust in client interactions.
- Streamline workflows so that agents can focus on relationships, not just research.
Applying Steve’s Success to Your Business
The takeaway here is simple: If you’re not using RPR strategically, you’re missing opportunities. Whether it’s supplementing your marketing, creating dynamic market insights or making listing appointments more compelling, the agents who master these tools will lead the market in the coming years.
As Steve has shown, the future of real estate isn’t just about access to data—it’s about how you use it to create impact.
As a Chicago area real estate agent, I must say that RPR is a diamond product that most agents never learn to use. As a team leader at my brokerage, we are sure to teach our new agents how to use RPR. What a great resource we have as Realtors!