Using RPR to Deliver Market Insights That Clients Trust

With over a decade of real estate experience, Saiid has developed a unique approach to delivering value in Philadelphia’s competitive market.

He uses RPR data to share market trends and forecasts with clients in the Philly suburbs, including Chester, Montgomery, Delaware and Bucks counties. His clientele is nearly evenly split between buyers and sellers, though he leans slightly toward sellers.

Early on, Saiid took a traditional approach, focusing on high client volume to build his reputation. But as he gained experience, he shifted his strategy. Now, with RPR as his secret weapon, Saiid offers data-driven insights that are invaluable in today’s shifting market. “The path is in the math,” he says, quoting industry leader Gary Keller. This phrase guides his commitment to giving clients accurate, data-backed projections they can trust.

Saiid emphasizes the importance of persistence and adaptability in his work. He discusses the “trial and error” method of growing his expertise with RPR, admitting that he didn’t initially use RPR to its fullest potential. It was only about two years ago that he fully embraced the platform’s data capabilities, and it has since become a cornerstone of his business strategy. “Look, I didn’t go to MIT or UCLA. But with RPR data, I’m a data analyst for my clients.”

A core part of his RPR usage is the mapping and heat layer tools, which help him track market trends and see patterns that may otherwise go unnoticed. By analyzing RPR’s heat maps, he can predict market shifts several months ahead and advise sellers on pricing strategies. This foresight enables him to provide clients with a clear picture of their home's value and market position, helping them make informed decisions. “It’s like pulling ingredients off a shelf when you know exactly what you need,” he explains, describing his ease with RPR’s platform after years of use.

In his prospecting efforts, this Saiid also leverages the RPR Residential Market Trends feature to craft concise, impactful messages for potential clients. Using AI tools such as RPR’s Market Trends ScriptWriter with ChatGPT, he refines RPR data into digestible bullet points and short video scripts.

His goal is to communicate key insights quickly and clearly. For instance, he may inform prospects about the limited housing inventory or recent shifts in median sale prices in specific neighborhoods, offering a valuable glimpse into local market conditions. This approach keeps him top-of-mind with potential clients while showcasing his data expertise.

Another memorable experience, some might call it an RPR “Wow” moment, was with a client who owned a unique property with no direct market comps. It was a ranch style property in a semi-rural area.

By analyzing trends in price per square foot from RPR, Said was able to demonstrate how the property’s value had increased significantly. This was not only very surprising to the owner, but also very impressive! The owner is in the financial business, and is very in-tune with data and numbers. This example highlights his ability to use RPR to turn raw data into persuasive, relatable insights—a skill that sets him apart in the competitive local real estate market

Beyond one-on-one interactions, Said also shares RPR data through video content and social media posts. This strategy not only helps him reach a broader audience, it also reinforces his reputation as a data-savvy real estate expert. By understanding and sharing insights from RPR, he continues to establish himself as a valuable resource in his community.

For Saiid Zamani, RPR isn’t just a tool—it’s a key part of his strategy. By pairing RPR’s data with persistence and a people-first approach, Saiid has become a trusted advisor across Philadelphia’s suburbs. His journey proves that with the right tools, REALTORS^® can provide clients with insights that go beyond the typical sales pitch–helping them make informed decisions with confidence.