RPR® (Realtors Property Resource®) Success Stories are examples of how REALTORS® are using their NAR Member Benefit to “wow” their clients and close more deals.
RPR can really help newer agents get up to speed in their skills and everyday transactional tasks. Which is why we were so glad to see the following email from Michela Navarria:
I’m a huge fan of RPR because it’s very user friendly and it has a neat layout. And of course, with the huge amounts of data, RPR makes my job easier and my clients happier. If I can be efficient in pulling data and analyzing it, I have more time to focus on customer care, moving transactions forward and delivering results by using advanced communication tools.
Now that’s a well-thought out take: use RPR as a tool to crunch data, send reports, create CMAs and prospect, while freeing yourself up to focus on taking care of your clients. Here’s our Q&A with new(er) agent Michela Navarria…
Q How long have you been a REALTOR® and what area do you specialize in?
I’ve been a REALTOR® for one year. I do residential mostly, and I also help buyers find second homes and vacation type of properties in Central Oregon.
Q How did you get started using RPR?
Well, as a new REALTOR®, I did and still do a lot of research. During one of my Code of Ethics classes, I heard someone mention “RPR”, so I decided to check it out. I couldn't believe we had access to this for free!
The layout is clean, easy to understand and I just love it! Especially the maps–they are great! I'm really into using the maps to search for properties, boundaries and locations.
Q Well, the next question is what is your favorite, “go-to” feature in RPR… I guess we know the answer!
Maps! I can look at one house for sale and use the RVM® (Realtor Valuation Model®) to see the estimated value. Then I can see every lot and every property around it. I like to play around with them. I also see great value in doing a radius search. For example, if someone is looking for land, which is common here in Portland, I can easily expand my search. I can use the map to see what’s a 90 minute drive from the location because the distance and driving tool is really amazing! I can also do a center point search and see all the land listings. It’s just so easy and user friendly. Oh, and I also really like the Neighborhood reports, the school reports, and the Market Activity report.
Q You said that “being efficient in pulling and analyzing data” helps you focus on your customers. Tell me more about that…
I feel like I can give a better quality service when I don’t have to mine for data. RPR is easy to digest, it makes it so much easier. It’s very transparent. It’s a value that I know my clients appreciate. And it really represents my style of how I want to work: to be fast, more efficient, and not waste time. It helps free me up to focus on the client and the job.
Q What else are you using in RPR?
I really like the ClimateCheck feature, that is awesome. AARP Livability™ Index is really neat, too. Those quality of life stats, those are great to show to clients, especially those that don’t know a neighborhood. Because what’s around a house is very important and it's not always clear. Walkability and livability plays a big role.
Michela sure doesn’t sound like a rookie agent! She’s using RPR data and reports to help support just about every facet of her business. We really appreciate hearing new agent stories like hers and hope you’ll use RPR to do the same.
If you’re a new or new’ish agent, be sure to check out our free webinars that are designed to help agents get started in RPR and get their career going in the right direction.
Check out and save your seat for “RPR For New Members” and “New to RPR? Start Here to Boost Your Business.”