Word about RPR®’s commercial platform is popping up across the nation and, sometimes, in surprising ways.
In the apex of a finance course at REALTOR® University’s Master of Real Estate program, Adrienne “Abe” Wagner needed to identify, analyze and then bring to market a commercial property in order to pass the class.
“I’d been using RPR [Realtors Property Resource®] for my business for a long time, but only for my specialty, which is residential,” said Abe, an associate broker with Berkshire Hathaway HomeServices, Donegal, PA (pop. 165). We don’t have city sewer on our main road so our commercial properties are very limited. So I knew this assignment was going to be a challenge.”
Never one to back away, Abe, who holds a Bachelor of Science in Economics, a Master’s in Real Estate, and a robust line up of real estate related certifications, set out to become an expert in RPR Commercial.
“’Know what you don’t know’ is common parlance among commercial REALTORS®,” she said, “so learning to use the tools provided by RPR Commercial gave me everything I needed to generate an amazing array of reports on my income producing property. I couldn’t believe the wealth of information and tools provided on the site.”
Increasingly, rural-centric agents like Abe are turning to RPR to identify marketplace opportunities for business owners, property managers and developers intent on moving into their areas.
Using demographic, psychographic and spending data information, RPR’s advanced analytics and tools produce persuasive trade area analyses, commercial property reports, and best business reports that, when coupled with powerful thematic maps, help agents determine the right fit for a client’s enterprise.
Abe’s favorite RPR features include photography options that allow users to get an immediate fix on location with adjustable aerial views, in addition to overlaying tax maps that highlight boundaries; and reports that cluster historical data such as loans, square footage, parcel data, maps, lot size, and neighborhood information.
In her extensive To Purchase or Pass on an Office Investment Opportunity project, Abe created a marketing proposal centered on an existing commercial property in Lemoyne, PA. Drawing from reports generated within RPR, Abe analyzed and identified dozens of data sets for the property including economic forecasts, tax and mortgage figures, employment, population trends, consumer spending, lifestyle preferences, education and income comparisons, photos, and maps.
Abe underscores the value of RPR’s extensive reporting tools, “There is no other single source that I know of that compiles this much data into one report.”
“Generating the reports was really cool and very easy,” she added. “When I came across small stumbling blocks, I called the tech support group. And they were fantastic!” RPR’s Help Desk is available to members 24 hours a day, seven days a week, and, like the RPR benefit, at no additional cost to the member.
Learn more about the reports Abe used to market her commercial property.