What is the Seller’s Report?

The Seller’s Report is an ideal listing presentation. It contains detailed property information for a specific property, including an estimated value, local market statistics, recommended pricing strategy, seller’s proceeds worksheet, and recent market activity within the subject property zip code.

  • Display your CMA (Comp Analysis) result, along with your chosen comps property details and photos in a side by side comparison. Learn how to create a CMA.

  • Choose to display our RVM®/AVM or suppress it. Click the plus sign next to the report name, on the Report page. Learn about RVM®/AVMs. 

  • Show a new value you created using our Refined Value tool (based on home improvements, needed improvements, or market and home conditions). Learn how to refine the value. 

Step-by-Step Instructions

Click on the tabs below to see step-by-step instructions.

Step 1

Begin on Home page

Go to Home and enter a specific property address in the search bar. Or enter an area and select a property from your search results.

Refine Value or Add CMA

On the Property Details Summary page, you can choose to refine the value or create a CMA and include it in your Property Report. Click CREATE REPORT  when you are ready to generate your report.

Step 2

Select Report and Customize

Select Seller’s Report, then click the plus sign to the right of the report name to choose the content you would like in your report.

Choose Content

Put a checkmark next to the item you would like to include in your report. Take the checkmark out if you want to omit the item. Hover your cursor over each information i to see a description of the item.

To suppress an estimated value or refined value, scroll down to the bottom of the content list and put a checkmark in the box next to the description.

Step 3

Personalize Report

You can include a short message when emailing a report to your client. Skip this step if you do not want to personalize your report in this way.

Add your Own Pages and Customize Cover

On the right side of the Report page, select the elements that you would like to appear on your report cover.  This information is pulled from your Profile. If you would like to make changes, click the Edit Profile button.

Click the Manage Custom Pages button to add your own content to your report. To learn more about adding your own pages to a report, click here.

Choose Delivery Method & Run Report

Choose either Display Now or Email to. Display now will open a PDF that can be saved to your computer. Email to will email a PDF to one or multiple email addresses (separate multiple email addresses with a comma). Click CC to me to receive a copy in your email inbox.

Click the Run Report button.

Frequently Asked Questions

Click on the links below

On the Property Summary, scroll down to the Property Notes section and click the Upload Photos button, then Browse for Photos.  Select the photo you want to upload. Once the photo is uploaded and showing in the Property Notes section, select Use for report covers, then click the Save button.                  

The Seller’s Report contains recent Market Activity within the subject property’s zip code. Property characteristics of the subject property are not taken into account in selecting properties. You have the choice to include active listings, pending sales, recently closed, distressed (preforeclosure/foreclosure), and expired listings in your Seller’s Report.

To choose what Market Activity to include in your Seller’s Report, click the plus sign next to the report name.

Scroll down to the Market Activity items in the content list.  Take the checkmarks out of the Market Activity items you would like to omit from the report.  Put a checkmark next to the items you would like to include.

Tip: If you would like to remove all Market Activity, take a checkmark out of all items in the content list with the text “Market Activity”.

On the Report page, make sure the address or area is showing at the top of the page, then select which report you would like to create. Next, scroll down to the bottom of the page and select Email to. Enter the email address or multiple email addresses (separated by commas) in the field provided, then click the Run Report button.

Click the Reports tab and select any report title to be taken to the Reports page, locate the report you would like to delete under My Reports. Under the report, click the arrow in the menu box, then select Delete Report.

Click the plus sign to the right of the report name to choose the content you would like in your report. Scroll down to the bottom of the content list and put a checkmark in the box next to Suppress estimated value for subject property.

Return to the Property Summary and click Edit under  Your Comp Analysis. Make changes, then click the Create Report button. On the Report page, select Property Report (click plus sign to customize), then click Run Report at the bottom of the page.

Click the Reports tab and select any report title to be taken to the Reports page, locate the report you would like to share under My Reports.  Under the report, click the arrow in the menu box, then select Post on Facebook.

The full Seller’s Report is about 81 pages. You can choose the content in your report by clicking the plus sign to the right of the report name. Hover your cursor over the information i (next to each element), to see a description.

The Seller’s Proceeds worksheet allows you to show your client the estimated proceeds or revenue they will receive from the sale of their home. It displays on the last page of the Seller’s Report.

It can be included blank (and filled in by hand with your client) or the fields can be entered on the Property Details Summary page and included when the report is generated. Numbers or text can be entered in the worksheet. You must provide your own column totals. Be sure to click the Save and Close button, when you are finished.

Need Help?

If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

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