Houston REALTOR® Uses RPR to Deliver Reports and Results

Consider yourself an RPR “power user”? You may have to reconsider after you read about Bruce Inman and his dedication to creating and sending out RPR Seller’s Reports as a way to prospect for new clients.

“Every day, seven days a week, I mail out five RPR Seller’s Reports to prospective clients. I’ve been doing this for four years, and I know for a fact, that it works”, says Bruce. If you’re keeping score at home, that’s just over 7,000 reports generated!

Is Bruce reluctant to share his winning strategy and process for finding leads? “Not one bit”, he says. “Because I know that most people will find it to be too much work.”

Take 5 RPR Reports and Call Me In The Morning

Bruce Inman is a Broker-Associate with Better Homes and Gardens Real Estate Gary Greene Memorial Office, out of Houston, Texas.

In real estate for twenty years, he describes himself as a “land guy” that specializes in ranch and farm properties, including land that investors want to develop. Growing up, his parents owned four ranches, so Bruce knows a thing or two about Texas-sized plots of land and how to develop them. He also knows his way around easements, mineral and oil rights, and flood zones.

And he certainly knows his way around RPR! Read on to learn how he farms an area and uses RPR reports as mailing deliverables to drum up business. Here’s a Q & A with super productive RPR user Bruce Inman.

Hi Bruce, thanks for joining us. How did you get started using RPR?

Four years ago I started sending out RPR Seller’s Reports to my family and friends about their homes. I got feedback from them on what they liked to see, how many pages it should be, etc. I wanted to create something that they would keep and not throw away.

How did you come up with the idea?

 I got the idea one day when reading an old Motor Trend magazine. My wife asked “Why do you keep that magazine around, it’s three years old!” And I replied, “Because it has my car in it”. And that’s when it hit me! It was like that “Back To The Future” a-ha moment when Doc Brown hits his head on the toilet.

And this works?

Oh yeah, it works, people keep them around. One time, a couple called me two years after I sent them a Seller’s Report. I walked into their living room, and they had the report on their coffee table, next to all their magazines. It feels special to them when I send it.

Great story! How does a typical report-sending day look for you?

In the morning I get my coffee, and get on the computer. It takes time, but I’m dedicated. First I check for expired and terminated listings, but there’s not too many of those nowadays. Then, using the RPR maps, I look at properties near properties where I’ve had listings. I systematically go around, in a radius, and look for properties that meet my criteria. Basically, I check tax records to see how long they’ve owned it. If they’ve owned the property 10-20 years, and it’s not upside down, I go for it.

Do you have a name for your method?

I call it “Target specific marketing.” Choose a home near a listing, research it, then create and send the report. No mass mailers or recently sold stuff. Just one report on their property and how much it’s worth. I use the RPR current market analysis for that.

How do you deliver the reports?

I get the first page customized with all my brand info, my picture, contact info, and I usually deliver a custom message. I go into my office to print the pages and I use the binding machine to put it together. I handwrite the address on the envelope, put on the stamps, drop in the ten page report, and toss in two business cards. It costs $1.61 per mailer, and yes, I’m on a first name basis with all the folks at my local post office.

Of course! Why not get an assistant or hire someone to fulfill the mailers?

I have found that the personal touch of handwriting the address has a huge emotional impact. I had one client tell me how much they were impressed by the report and that my staff hand wrote the envelope. I told her that I did not have a staff and I addressed the envelope. That blew her away! She was the first listing I got using an RPR report and she still refers clients to me. It made me stand out from the crowd.

Any words of advice for someone who wants to try this approach out in their area?

You’ve gotta be consistent, and stick to doing it every day. And don’t get frustrated if you don’t see immediate results. It took me 6 months until I got a response, and then they just kept coming. There’s over 26,000 agents in Houston that I’m working against, so you have to hustle and think outside the box.

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  1. Stephan April 29, 2021 at 11:23 am - Reply

    I watched you use this method for the couple years I was at that office. Totally impressed! I strive to perfect your method, still trying to get the report down to ten pages!!

    • Bruce Inman April 30, 2021 at 3:05 pm - Reply

      The trick to getting it down to 10 pages is at the bottom of the Sellers Report where you check the pages of what you want in the report, you have to uncheck “both” and check “side-by-side” only.

  2. Teddy Para May 3, 2021 at 6:03 am - Reply

    Hi Bruce

    Where do you go to find the tax records for these properties?

    • Bruce Inman May 5, 2021 at 12:07 pm - Reply

      You can go to the county appraisal district website. There you can find a lot of information. The HAR MLS in Houston also provides a lot of useful information that I can use.

      • Teddy May 9, 2021 at 1:58 pm - Reply

        Thank you for that info and what custom message do you send them in that package

  3. James Moyer May 12, 2021 at 9:43 am - Reply

    Hi Bruce,

    Thank you for this info. I have been impressed with the RPR report but didn’t know of a way to use it effectively. I did some farming and door hangers using it but I think this is a lot better approach because you are giving something of value to the homeowner.

    • Bruce Inman May 19, 2021 at 8:55 pm - Reply

      I usually write something like ” I thought you might like a current Broker Price Opinion on your home. Please contact me if you have any questions.”

  4. Mardi S Perry May 12, 2021 at 11:20 am - Reply

    This system makes so much sense, and using the tools we have already at our fingertips! Are you willing to share what content you include in those precious 10-pages?

    • Bruce Inman May 19, 2021 at 8:56 pm - Reply

      I posted a report on the RPR Facebook page in the document section.

  5. Mike Starr May 19, 2021 at 5:53 am - Reply

    Hi Bruce. Thanks for sharing! Quick question – did you run a comp analysis for each property, or did you hide that section in the Sellers Report and just use the RVM data that RPR provides automatically?

    • Bruce Inman May 19, 2021 at 8:58 pm - Reply

      Just the opposite. I hide the RVM data and only post the CMA info,

      • Mike Starr May 20, 2021 at 7:18 am - Reply

        Got it, thanks Bruce!

  6. Laura Long June 16, 2021 at 2:41 pm - Reply

    I could not find the report in the FB group.

  7. Lori June 17, 2021 at 4:58 am - Reply

    Thank you, Bruce. I am looking forward to adapting to your system.

  8. Paul Ferreira June 25, 2021 at 7:37 am - Reply

    Bruce if you could, can you outline or provide the link from the documents section touching on your 10 page sellers report selection? My group request to join the RPR discussion group is still pending, so that leads me to believe I’m not able to link to your document? Much thanks for this article!

  9. Joseph L. Gorsky, Jr. July 1, 2021 at 2:52 pm - Reply

    Hello Bruce,

    I have been trying to use the RPR system but it hasn’t been working for me. I have also sent messages to the members of RPR asking for assistance and I have not received any responses.
    If you could be available to answer a question for me I would appreciate it!

    Thank you,

    Joe Gorsky

    • Reggie Nicolay July 2, 2021 at 9:08 am - Reply

      Hi Joseph, We have a dedicated call center ready to answer your questions about RPR. Give us a call at (877) 977-7576. Thank you!

  10. Blake Wallace July 1, 2021 at 4:47 pm - Reply

    This is brilliant! I’ve always used kind of a “mini farm” concept around my listings and this is perfect for that approach. Thank you for sharing your knowledge, Bruce!

  11. Holly Van Cleave July 2, 2021 at 1:15 pm - Reply

    Hello Bruce, I am no a Facebook user (I know, unheard of in these times…lol). Can you send my report? Or let me know which pages you select. I have been trying to manipulate a good report for sellers for some time and I am never quite happy with what I come up with. Thank you in advance.

  12. Bruce Inman July 7, 2021 at 5:58 am - Reply

    If you look at the link above from Reggie Nicolay your should be able to find the my RPR Report for Gerken Rd.

  13. Sandy July 7, 2021 at 9:26 am - Reply

    Hi Bruce, I’m not a FB user either and the link you provided above didn’t take me to the report. It says it’s a private group and there are no documents to be seen.

    • Bruce Inman July 7, 2021 at 3:30 pm - Reply

      Reggie, is is possible to post a pdf link that does not go through Facebook?

      • Reggie Nicolay July 8, 2021 at 12:46 pm - Reply

        Good call, Bruce. I’ll get that posted.

        • Bruce July 9, 2021 at 10:49 am - Reply

          Thanks Reggie,
          And FYI, Texas Realtor Magazine published the article on their blog page.

  14. Amber July 10, 2021 at 7:24 pm - Reply

    Awesome info, thank you so much! Just touching base regarding the status of Bruce’s example report. Is there a pdf link somewhere I’m missing? I requested to join the FB group but am thinking it may take some time to get accepted. Thanks again for the helpful info, looking forward to implementing this strategy.

  15. Bruce Inman August 17, 2021 at 3:53 pm - Reply

    Were we ever able to post a pdf file that does not go through FZb?

  16. The Phenix Group October 28, 2021 at 8:47 pm - Reply

    Your blog is awesome. I love to read your post. I appreciate you to continue your hard work. Thanks for sharing your knowledge.

  17. Vicky January 11, 2022 at 7:07 am - Reply

    My question is how do you have time for this and service any current clients?

  18. Michael January 12, 2022 at 9:43 pm - Reply

    Very impressive, thanks a lot for sharing a helpful post with us.

  19. Richard Ward January 7, 2023 at 9:00 am - Reply

    Bruce, how did you replace the RPR Heading on the Cover Page and replace with your own? I’ve searched for a way within RPR, but don’t see a way. Do you just cut/paste after printing? I appreciate any input. Thank you.

    • Reggie Nicolay January 7, 2023 at 3:23 pm - Reply

      Hi Richard, Are you talking about how the Better Homes logo replaces the RPR logo? If so, this is part of RPR Broker Tools. It allows Broker/Owners to brand RPR and reports for their agents. Learn more here: https://blog.narrpr.com/brokers/

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