For those who believe real estate is nothing more than showing houses, think again. Yes, real estate is a relationship building business where one’s reputation and people skills are critical to success. Those play quite well when showing houses.
Yet the industry has changed … a lot. And the value a Realtor® brings to the table with regard to information has almost surpassed one’s ability to wave a client through a newly renovated kitchen. Today, consumers have access to more real estate data than any other time in history so it’s the Realtor’s® job to have the right data at the right time, and be able to both show and tell her way through a tour.
“I had heard about this member benefit called RPR but wasn’t quite sure what to make of it. Played around on the site and couldn’t believe what I saw. So I called the customer service line and said, ‘There’s a catch, right? You’re giving this to me now but you’re going to add fees later on?’ Now I get it. It’s part of our dues!”
Powered by technology, any Realtor® can easily integrate the show and tell factor into a successful buyer tour, said Audrey Porter Plummer, a Realtor® practicing with Coldwell Banker in Clifton, New Jersey. Audrey said the two dynamics came together for her once she adopted the Realtors Property Resource® (RPR®) app, the national real estate data and reporting platform offered exclusively to members of the National Association of REALTORS®.
“Once I came to know the power of RPR and how it applies to every facet of my business, I started bringing an iPad to every showing so that I was always prepared to demonstrate my expertise to clients” said Audrey, a Realtor® for 17 years. “This way, I’m showing them the house both physically and virtually, giving them the entire backstory, and even showing them everything that’s available in the area, all on my iPad.”
Audrey says her buyers “are amazed” when she pulls up RPR maps to show them the value of every house in the neighborhood, including photos, tax info, sold prices, mortgage information and more. Moreso, buyers will ask if there are any listings nearby and all Audrey needs to do is move the map with a finger to search other neighborhoods or do a list-view search based on the client’s preferences.
To make things even more streamlined, Audrey can tap on a listing, show the client everything there is to know about the home, and touch an icon to immediately call the listing agent to schedule a showing.
“My clients think I’m the best techie Realtor ever!” said Audrey. “But actually RPR is the easiest program in the world to use.”
Audrey Porter Plummer has been a full time NJ Realtor since 2000. Her areas of expertise including servicing first time home buyers, sellers and investors. Her coverage areas include Essex, Morris, Passaic, Bergen and Union counties. Audrey focuses on old-fashioned professionalism, integrity and top-notch service which becomes lost so easily in this techie era. ‘Every client is special, no matter their price range’ is a motto she abides by which results in referrals every time.