Commercial: Trade Area Page
The Trade Area Information page displays demographic facts and stats for a chosen area, along with the area’s top socioeconomic and demographic segments (based on Esri Tapestry data). You can access the Trade Area Information page from the Property Information page and from the map of a Commercial Site Selection analysis.
Using our Commercial AI ScriptWriter, powered by ChatGPT AI software, you can summarize statistical and demographic data for a trade area in a few minutes! Then, share the content with your clients as a one-page summary, detailed report, or presentation outline. Learn more about our Commercial AI ScriptWriter.
Attribute Summary
The Attribute Summary contains key details about the area and its residents. It shows either RPR’s standard area statistics or the custom ones you chose during your Commercial Site Selection analysis.
An interactive map is also included in the Attribute Summary section that can be expanded to apply demographic and residential indicators data layers, see points of interest and traffic counts, or search within a distance or drive time.
Demographic Facts and Stats
The Demographic Facts and Stats section displays data about the area and its residents compared against the county and state, shown in multiple bar charts. See demographic facts and stats about the area’s population, economy, commute, home values, and the marital status, income, and education of the people residing there. Click the tabs at the top of the section to choose a category.
Consumer Segmentation
Life Mode
Life Mode groups share a common experience. Tapestry segments are classified into 14 Life Mode groups.
Urbanization
Urbanization summary groups share similar locales. Tapestry segments are classified into 6 Urbanization groups.
Segment
67 Tapestry Segments provide demographics about the people within an area and are detailed within the Life Mode and Urbanization groups.
Life Mode – Who They Are
Life Mode groups share a common experience—born in the same generation or immigration from another country, for example—or a significant demographic trait, such as affluence. Tapestry segments are classified into 14 Life Mode groups.
14 Life Mode Groups
Affluent Estates
Established wealth–educated, well-travelled married couples.
Affluent Estates Life Mode group consists of 5 Tapestry Segments: Top Tier, Professional Pride, Boomburbs, Savvy Suburbanites, and Exurbanites.
This group of segments share demographic traits such as established wealth, highly educated, and homeownership. Click this link to learn about the Tapestry Segments included in Affluent Estates.
Life Mode: Affluent Estates
Top Tier
The residents of the wealthiest Tapestry market, Top Tier, earn more than three times the US household income. They have the purchasing power to indulge any choice, but what do their hearts’ desire? Aside from the obvious expense for the upkeep of their lavish homes, consumers select upscale salons, spas, and fitness centers for their personal well-being and shop at high-end retailers for their personal effects. Whether short or long, domestic or foreign, their frequent vacations spare no expense. Residents fill their weekends and evenings with opera, classical music concerts, charity dinners, and shopping. These highly educated professionals have reached their corporate career goals. With an accumulated average net worth of over $3 million dollars and income from a strong investment portfolio, many of these older residents have moved into consulting roles or operate their own businesses.
Professional Pride
Professional Pride consumers are well-educated career professionals that have prospered through the Great Recession. To maintain their upscale suburban lifestyles, these goal-oriented couples work, often commuting far and working long hours. However, their schedules are fine-tuned to meet the needs of their school-age children. They are financially savvy; they invest wisely and benefit from interest and dividend income. So far, these established families have accumulated an average of $1.6 million dollars in net worth, and their annual household income runs at more than twice the US level. They take pride in their newer homes and spend valuable time and energy upgrading. Their homes are furnished with the latest in home trends, including finished basements equipped with home gyms and in-home theaters.
Boomburbs
This is the new growth market, with a profile similar to the original: young professionals with families that have opted to trade up to the newest housing in the suburbs. The original Boomburbs neighborhoods began growing in the 1990s and continued through the peak of the housing boom. Most of those neighborhoods are fully developed now. This is an affluent market but with a higher proportion of mortgages. Rapid growth still distinguishes the Boomburbs neighborhoods, although the boom is more subdued now than it was 10 years ago. So is the housing market. Residents are well-educated professionals with a running start on prosperity.
Savvy Suburbanites
Savvy Suburbanites residents are well educated, well read, and well capitalized. Families include empty nesters and empty nester wannabes, who still have adult children at home. Located in older neighborhoods outside the urban core, their suburban lifestyle includes home remodeling and gardening plus the active pursuit of sports and exercise. They enjoy good food and wine, plus the amenities of the city’s cultural events.
Exurbanites
Exurbanites residents are now approaching retirement but showing few signs of slowing down. They are active in their communities, generous in their donations, and seasoned travelers. They take advantage of their proximity to large metropolitan centers to support the arts but prefer a more expansive home style in less crowded neighborhoods. They have cultivated a lifestyle that is both affluent and urbane.
Midtown Singles
Millennials on the move—single, urban.
Midtown Singles Life Mode group consists of 5 segments: City Strivers, Young and Restless, Metro Fusion, Set to Impress, and City Commons segments.
This group of segments share demographic traits such as being single and on the move. Many work in service and unskilled positions, usually close to home or public transportation. Click this link to learn about the Tapestry Segments included in Midtown Singles.
Life Mode: Midtown Singles
City Strivers
These high-density city neighborhoods are characterized by a relatively young foreign-born population who have embraced the American lifestyle, yet retained their cultural integrity. To support their lifestyle, City Strivers residents commute long distances to find work in the service, healthcare, or retail industry. Their hard-earned wages and salary income goes toward relatively high rents in older multiunit buildings. Single parents rely on this close-knit community to provide invaluable support while they work. City Strivers consumers are bold in their purchasing decisions; they seek out deals on branded clothing, sometimes indulge in restaurants and personal services, and splurge on their cable TV package.
Young and Restless
Gen Y comes of age: Well-educated young workers, some of whom are still completing their education, are employed in professional and technical occupations, as well as sales and office and administrative support roles. These residents are not established yet, but striving to get ahead and improve themselves. This market ranks in the top 5 for renters, movers, college enrollment, and labor force participation rate. Almost one in five residents move each year. More than half of all householders are under the age of 35, the majority living alone or in shared nonfamily dwellings. Median household income is still below the US. Smartphones are a way of life, and they use the internet extensively. Young and Restless consumers typically live in densely populated neighborhoods in large metropolitan areas; over 50% are located in the South (almost a fifth in Texas), with the rest chiefly in the West and Midwest.
Metro Fusion
Metro Fusion is a young market. Many residents do not speak English fluently and have moved into their homes recently. They are highly mobile and over three quarters of households are occupied by renters. Many households have young children; a quarter are single-parent families. Most residents live in midsize apartment buildings. Metro Fusion is a hardworking market with residents that are dedicated to climbing the ladders of their professional and social lives.
Set to Impress
Set to Impress is depicted by medium to large multiunit apartments with lower than average rents. These apartments are often nestled into neighborhoods with other businesses or single-family housing. Nearly one in three residents is 20 to 34 years old, and a large portion are single-person nonfamily households. Although many residents live alone, they preserve close connections with their family. Many work in food service while they are attending college. This group is always looking for a deal. They are very conscious of their image and seek to bolster their status with the latest fashion. Set to Impress residents are tapped into popular music and the local music scene.
City Commons
This segment is one of Tapestrys Segmentation’s youngest markets. It is primarily composed of single-parent and single-person households living within large metro cities located primarily in the eastern half of the US. While more than a third have a college degree or spent some time in college, nearly a quarter have not finished high school. These residents strive for the best for themselves and their children. Most occupations are within office and administrative support.
Uptown Individuals
Younger, urban singles in the city.
Uptown Individuals Life Mode group consists of 3 segments: Laptops and Lattes, Metro Renters, Trendsetters.
This group of segments share demographic traits such as residents that are young successful singles who are partial to city life, high-rise apartments and uptown neighborhoods.
They also comprise the best educated market, with the highest rate of labor force participation. Prefer credit cards over debit cards, while paying down student loans. Click this link to learn about the Tapestry Segments included in Uptown Individuals.
Life Mode: Uptown Individuals
Laptops and Lattes
Laptops and Lattes residents are predominantly single, well-educated professionals in business, finance, legal, computer and entertainment occupations. They are affluent and partial to city living–and its amenities. Neighborhoods are densely populated, primarily located in the cities of large metropolitan areas. Many residents walk, bike or use public transportation to get to work; a number work from home. Although single householders technically outnumber couples, this market includes a higher proportion of partner households, including the highest proportion of same-sex couples. Residents are more interested in the stock market than the housing market. Laptops and Lattes residents are cosmopolitan and connected–technologically savvy consumers. They are active and health conscious, and care about the environment.
Metro Renters
Residents in this highly mobile and educated market live alone or with a roommate in older apartment buildings and condos located in the urban core of the city. This is one of the fastest-growing segments; the popularity of urban life continues to increase for consumers in their late twenties and thirties. Metro Renters residents income is above the US average, but they spend a large portion of their wages on rent, clothes, and the latest technology. Computers and cell phones are an integral part of everyday life and are used interchangeably for news, entertainment, shopping, and social media. Metro Renters residents live close to their jobs and usually walk or take a taxi to get around the city.
Trendsetters
Armed with the motto “you’re only young once,” Trendsetters residents live life to its full potential. These educated young singles aren’t ready to settle down; they do not own homes or vehicles and choose to spend their disposable income on upscale city living and entertainment. Dressed head to toe in the most current fashions, their weeknights and weekends are filled discovering local art and culture, dining out or exploring new hobbies. Their vacations are often spontaneous, packed with new experiences and chronicled on their Facebook pages.
Upscale Avenues
Prosperous married couples living in older suburban enclaves.
Upscale Avenues Life Mode group consists of 4 segments: Urban Chic, Pleasantville, Pacific Heights, and Enterprising Professionals.
This group of segments share demographic traits such as diverse populations that are primarily married couples; many with older children living in higher density neighborhoods. 70% are homeowners, and financially responsible. Click this link to learn about the Tapestry Segments included in Upscale Avenues.
Life Mode: Upscale Avenues
Urban Chic
Urban Chic residents are professionals who live a sophisticated, exclusive lifestyle. Half of all households are occupied by married-couple families, and about 30 percent are singles. These are busy, well-connected and well-educated consumers–avid readers and moviegoers, environmentally active and financially stable. This market is a bit older, with a median age of almost 43 years, and growing slowly, but steadily.
Pleasantville
Prosperous domesticity best describes the settled denizens of Pleasantville. Situated principally in older housing in suburban areas in the Northeast (especially in New York and New Jersey) and secondarily in the West (especially in California), these slightly older couples move less than any other market. Many couples have already transitioned to empty nesters; many are still home to adult children. Families own older, single-family homes and maintain their standard of living with dual incomes. These consumers have higher incomes and home values and much higher net worth. Older homes require upkeep; home improvement and remodeling projects are a priority–preferably done by contractors. Residents spend their spare time participating in a variety of sports or watching movies. They shop online and in a variety of stores, from upscale to discount, and use the Internet largely for financial purposes.
Pacific Heights
Pacific Heights is one of the smaller markets (with less than 1 percent of households), composed of upscale neighborhoods in the urban periphery of metropolitan areas, along the Pacific Coast in California, in Hawaii, and in the Northeast. This market includes the highest percentage of multiracial populations. This is a family market, distinguished by married-couple families, with and without children, some in multigenerational households. They own their homes, mainly high-priced single-family homes, with a higher proportion of town houses. Workers are generally employed in white collar occupations such as business, computer, architecture, and engineering roles. Median household income and net worth are much higher than the US. These trendy residents buy nice food and clothing, as well as the latest gadgets.
Enterprising Professionals
Enterprising Professionals residents are well educated and climbing the ladder in STEM (science, technology, engineering and mathematics) occupations. They change jobs often and therefore choose to live in condos, townhomes or apartments; many still rent their homes. The market is fast-growing, located in lower-density neighborhoods of large metro areas. Enterprising Professionals residents are diverse, with Asians making up over one-fifth of the population. This young market makes over one and a half times more income than the U.S. median, supplementing their income with high-risk investments. At home, they enjoy the Internet and TV on high-speed connections with premier channels and services.
Family Landscapes
Successful young families in their first homes.
Family Landscapes Life Mode group consists of 3 segments: Workday Drive, Home Improvement, and Middleburg.
This group of segments share demographic traits such as successful young families living in newer single-family homes, with median home values slightly higher than the U.S.
Usually two workers in the family are present, contributing to the second highest labor force participation rate, as well as low unemployment. Click this link to learn about the Tapestry Segments included in Family Landscapes.
Life Mode: Family Landscapes
Workday Drive
Workday Drive is an affluent, family-oriented market with a country flavor. Residents are partial to new housing away from the bustle of the city but close enough to commute to professional job centers. Life in this suburban wilderness offsets the hectic pace of two working parents with growing children. They favor time-saving devices, like banking online or housekeeping services, and family-oriented pursuits.
Home Improvement
Married-couple families occupy well over half of these suburban households. Most Home Improvement residences are single-family homes that are owner occupied, with only one-fifth of the households occupied by renters. Education and diversity levels are similar to the U.S. as a whole. These families spend a lot of time on the go and therefore tend to eat out regularly. When at home, weekends are consumed with home improvement and remodeling projects.
Middleburg
Middleburg neighborhoods transformed from the easy pace of country living to semirural subdivisions in the last decade, as the housing boom spread beyond large metropolitan cities. Residents are traditional, family-oriented consumers. Still more country than rock and roll, they are thrifty but willing to carry some debt and are already investing in their futures. They rely on their smartphones and mobile devices to stay in touch and pride themselves on their expertise. They prefer to buy American and travel in the US. This market is younger but growing in size and assets.
Cozy Country Living
Empty nesters in bucolic settings.
Cozy Country Living Life Mode group consists of 7 segments: Green Acres, Salt of the Earth, The Great Outdoors, Prairie Living, Rural Resort Dwellers, Heartland Communities.
This group of segments share demographic traits comprised of empty nesters in bucolic settings.
Almost half of households are located in the Midwest and are homeowners residing in single-family dwellings; almost 30% have 3 or more vehicles. Click this link to learn about the Tapestry Segments included in Cozy Country Living.
Life Mode: Cozy Country Living
Green Acres
The Green Acres lifestyle features country living and self-reliance. Avid do-it-yourselfers, they maintain and remodel their homes, with all the necessary power tools to accomp