Commercial: Trade Area Page

The Trade Area Information page displays demographic facts and stats for a chosen area, along with the area’s top socioeconomic and demographic segments  (based on Esri Tapestry data). You can access the Trade Area Information page from the Property Information page and from the map of a Commercial Site Selection analysis.

Attribute Summary

The Attribute Summary contains key details about the area and its residents. It shows either RPR’s standard area statistics or the custom ones you chose during your Commercial Site Selection analysis.

An interactive map is also included in the Attribute Summary section that can be expanded to apply demographic and residential indicators data layers, see points of interest and traffic counts, or search within a distance or drive time.

Demographic Facts and Stats

The Demographic Facts and Stats section displays data about the area and its residents compared against the county and state, shown in multiple bar charts. See demographic facts and stats about the area’s population, economy, commute, home values, and the marital status, income, and education of the people residing there. Click the tabs at the top of the section to choose a category.

Consumer Segmentation

Life Mode – Who They Are

Life Mode groups share a common experience—born in the same generation or immigration from another country, for example—or a significant demographic trait, such as affluence. Tapestry segments are classified into 14 Life Mode groups.

14 Life Mode Groups

Urbanization – Where They Live

Urbanization summary groups share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms. Tapestry segments are classified into 6 Urbanization groups.

6 Urbanization Groups

Tapestry Segments – What They Do

The 67 Tapestry Segments give detailed information about the characteristics, behaviors, and spending habits of the people within an area and are detailed within the Life Mode and Urbanization groups.

67 Tapestry Segments

The Tapestry Segments are listed alphabetically within the links below. Click the links to see the title and description of each Tapestry Segment within each alpha range.

A – D
E – H
I – L
M – P
Q – T
U – Z

On the RPR website, click the View More Details link to see extensive data about each Tapestry Segment.

Trade Areas Nearby

The Trade Areas Nearby section contains the Median Household Income, Median Age, Total Population, and the 1st Dominant Segment of neighboring trade areas. It also includes the opportunity to view listings within the nearby trade areas.

Frequently Asked Questions

You can create a Trade Area Report by clicking CREATE REPORT at the top of the page.

Need Help?

If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

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