REALTORS® Can Now Use RPR’s Market Trends ScriptWriter in the Field

For just over a year, hundreds of thousands of REALTORS^® have been using the RPR (Realtors Property Resource) Market Trends ScriptWriter to craft compelling market updates. This AI-powered tool is yours to use for free, as many times as you want.

By pushing the “Create Script” button, you can almost instantly create video scripts, social media posts or analyze housing market metrics.

However, now you can do these things when you’re out and about, in the field or on the go. That’s right, no desktop needed–the Market Trends ScriptWriter is now on the RPR app! And here’s how you can use it to your advantage when hosting open houses, door-knocking and guiding buyers on home tours.

In the fast-paced world of real estate, up-to-date data isn’t just a nice-to-have, it’s your competitive edge. With the Market Trends ScriptWriter now available on the RPR Mobile™ app, REALTORS^® have immediate access to the latest market trends, including median home prices, days on market and inventory levels.

Having these metrics in the palm of your hand is crucial when engaging with potential clients, as it allows you to provide hyper-local and up-to-date information, which can go a long way in establishing credibility and trust with clients and prospects.

Being armed with the latest market data ensures you can answer questions confidently and provide valuable insights to prospective buyers and sellers.

Open houses are a prime opportunity for real estate agents to showcase properties and perhaps more importantly, connect with potential buyers that are walking through. Being able to access the RPR Market Trends ScriptWriter on the RPR app gives you a leg up when it comes to connecting with these open house goers.

With access to the latest market trends and housing stats, you can simply plug in the area you are in then create some copy that you can use as an ice breaker. Or, if someone touring the home starts asking questions about properties in another neighborhood or ZIP code, you simply take out your phone and conduct a search in RPR’s Residential Market Trends. Then create your script and start sharing numbers and stats from the area they’re interested in.

Giving inventory level numbers and median prices in seconds is something that will leave a favorable impression! Providing open house visitors with valuable insights about the local market and helping them understand the property’s value in a broader market context really can position you in a favorable light.

Additionally, the app’s scripts can guide agents through conversations with visitors, ensuring they highlight the property’s key features and address any concerns potential buyers might have. This structured approach can lead to more productive open houses and a higher likelihood of converting visitors into clients.

With open houses, the buying prospects come to you. However, sometimes REALTORS® like to be a little more proactive in their prospecting strategies. And the most seasoned door-knockers know that relevant information opens doors…

While it isn’t for everyone, those you do it, swear by it. When meeting clients for the first time, on their turf, you need to have some ice breakers and talking points at the tip of your tongue. Having the Market Trends ScriptWriter at your fingertips on their doorstep arms you with access to the latest market data.

Use the app to quickly generate market updates and use these insights to engage prospects in meaningful conversations. You can even copy and paste one of the social media market posts and text it to the homeowner right there on the spot! Whether you’re cold calling or door-knocking, having the RPR app in hand ensures that you’re well-prepared and equipped to capture the interest of potential clients.

Guiding buyers on home tours is another area where the app version of RPR Market Trends ScriptWriter can be beneficial. Buyers often have numerous questions about the property they’re touring, and they also quite often see other properties for sale, or bring up altogether different areas and neighborhoods as well.

With the RPR app at your disposal, every market is a local market! The app’s up-to-date local housing market data ensures that you can provide accurate and relevant answers.

Additionally, being able to create scripts about the area and the market stats within it, gives you a definite advantage over other agents. Imagine being able to create a quick one or two minute video for your clients about a neighborhood, complete with recent market data, that they can view before your tour even begins! With the Market Trends ScriptWriter, you can create video scripts, including video direction and ideals for visuals, in seconds.

This professional and informed approach can enhance the buyers’ experience, increasing their confidence in your abilities and the likelihood of a successful transaction.

One of the standout features of the RPR Market Trends ScriptWriter is its ability to create tailored scripts and copy for various scenarios… in literally seconds! These scripts and copy points are designed to help agents communicate effectively and persuasively, whether they’re introducing themselves during door-knocking, conducting an open house or guiding buyers through home tours.

By using the AI-generated copy, that is based on your search area and tailored to specific audiences, you can ensure that you’ll not only impress your clients, but you’ll also build a rapport with them, instilling confidence in your abilities and your reputation as a local market expert.

For any REALTOR^® looking to elevate their business, their skills and their success, integrating the RPR Market Trends ScriptWriter via the RPR app into their regular routine is a smart move.