The RPR Market Trends ScriptWriter Adds More Categories for Even More Effective Client Communication

When it comes to today’s real estate market, effective communication can make all the difference. Clients need local market metrics explained to them in an easy-to-understand manner.

And the RPR^® (Realtors Property Resource^®) Market Trends ScriptWriter is the perfect tool to do it. This ChatGPT-powered feature helps REALTORS^® provide tailored messaging to engage with clients and prospects. (Read A How-to on Empowering Clients With RPR’s Market Trends ScriptWriter if you’re not familiar with it.)

In fact, its popularity is off the charts, with hundreds of thousands of agents using it to create market updates, social media posts and video scripts. And we’re excited to announce that it’s getting even better!

Recently, this tool has undergone some significant enhancements, introducing new features designed to streamline communication and expand outreach capabilities. Let’s dive into what’s been added and how these additions can reset the way real estate professionals connect with their audiences.

New tone: Friendly/Casual

Remember that saying when someone was on the phone: “You can hear a smile.”? It applies to the written word as well!

Using a super friendly tone is a perfect choice in real estate, where building rapport with clients is crucial. The new Friendly/casual tone option allows agents to craft messages that feel approachable and personable.

This tone is particularly effective in establishing trust and fostering a comfortable dialogue, essential for first-time homebuyers or clients looking to downsize. By adapting the tone to suit the audience, agents can resonate more deeply with their clients, creating a more engaging experience overall.

Expanded audiences for targeted messaging

We’ve added six more audience segments to help REALTORS^® drill down even further to reach their targets. These new niches offer the ability to tailor messages for a variety of audiences, catering to specific needs and interests. Here’s what’s new:

• First-time Homebuyers: Providing guidance and reassurance for those navigating their first real estate transaction.
• Move-up Buyers: Addressing the unique considerations of clients looking to upgrade their current homes.
• Investors: Offering insights into investment opportunities and potential ROI.
• Luxury Home Sellers: Communicating the value and exclusivity of high-end properties effectively.
• Downsizing Sellers: Understanding the emotional and logistical aspects of downsizing, or “rightsizing” as some refer to it, and offering supportive guidance.
• Distressed Sellers (probate, short sales, etc.): Handling sensitive situations with empathy and professionalism.

The ScriptWriter’s new audience categories ensure that agents can communicate effectively across diverse segments of the market.

Enhanced script saving and delivery options

How you save and send scripts, copy and market updates is easier and more efficient than ever with our new updates. The RPR Market Trends ScriptWriter now offers more ways to save and deliver scripts, including:

• Copy Script: Quickly duplicate scripts for use in different contexts or with different clients.
• Export to Word: Easily save scripts in a format suitable for offline reference or further customization.
• Export to PDF: Create professional-looking documents ready for presentation or sharing.
• Export to Google Docs: Seamless integration into the very popular Google docs format for collaborative editing and sharing.
• Export Text File: Simple text file export for compatibility across various platforms.
• Send by Email: Directly send copy or scripts to yourself via email.

These enhancements not only streamline workflow, they also ensure that agents can adapt their communication methods to suit client preferences.

File this one under, “Making a good thing even better”!

The evolution of the RPR Market Trends ScriptWriter reflects a commitment to enhancing the capabilities of REALTORS^® in how they communicate hyper-local market conditions to their clients and prospects.

By introducing a friendly/casual tone, expanding audience options and providing versatile script saving and delivery features, the tool empowers agents to communicate more effectively and authentically.

Try it now to experience all the new additions and upgrades!