RPR Maps out an Upgraded Commercial POIs Workflow

In addition to being able to access 29 million businesses, commercial practitioners can choose from 13 top-level categories and 74 sub-categories, ranging from restaurants to retail, to arts and entertainment, and more.

This granular level of detail helps pinpoint exactly what’s near a specific location, whether you’re assessing the competition or evaluating the amenities surrounding a property.

One of the standout features is the new filtering options, which make it incredibly easy to narrow down your search. When a category is selected, colorful icons instantly populate the map—no need to hit “apply.”

To cut down on confusion, the previous Google map pins have been removed when using the POI data set, allowing for a cleaner, more intuitive experience.

Additionally, each POI now displays an enhanced “Details” capsule that’s anchored to the top right corner of the map, which improves usability without impeding your view.

The POI Details window includes crucial information, such as the business name, address, NAICS ID code and other key stats such as sales volume and number of employees. (The NAICS ID code, used by federal agencies to classify businesses, adds another layer of accuracy to your search and research workflow.)

Another important fix involves overlapping map pins, which used to add some clutter and some confusion to the experience. Now, when multiple businesses are located in the same spot, a pin will display the number of businesses at that location.

By tapping on the pin, a modal will appear listing each business individually. This major improvement will make it much easier to see what’s actually at a location, without leaving out any key details or data the user needs.

RPR’s POI data is now refreshed quarterly instead of annually, and the source data is updated on a daily basis, ensuring you always have access to the most current business information.

With this improvement, REALTORS^® can confidently share the latest market insights and most recent data with their clients.

RPR’s enhanced POIs are available for both commercial and residential properties, and through our desktop and mobile app versions. This offers flexibility for REALTORS^® working with a variety of client needs.

Whether you’re assessing a commercial property to see if it’s close to key retail hubs or helping a residential client find a home within walking distance of a coffee shop, the POIs feature provides valuable information and insights.

Quick How-To

You can easily access POIs via Research > Map Search in RPR, select your preferred categories, and start exploring the area of interest. For added convenience, you can save your frequently used POI searches for future use.

With these upgrades, RPR’s POIs have become an indispensable tool for commercial practitioners, making business research and site selection faster, more accurate and more accessible than ever before.