Finding and Using Trade Area Data in RPR Just Got Easier!

Finding the right location for a client’s business shouldn’t feel like digging for treasure. Until now, accessing Trade Area insights in RPR Commercial took a few extra steps—and time you don’t have.

That’s changed.

You can now get location-specific consumer data in seconds, directly from the main navigation. Less clicking. More clarity. More client wins.

From Clicks to Clients: Your New, Faster Path to Insights

Now, accessing Trade Area data is easier and faster than ever. Go to the Research tab in RPR’s navigation menu. Next, select Commercial Trade Area, enter your location and instantly uncover powerful market insights.

This update means less time searching and more time analyzing the data that matters. Whether you’re evaluating a location for a business, guiding an investor or conducting a site selection analysis, Trade Area insights are much easier to navigate—no detours required!

How Trade Area analysis can be a client-advising secret weapon

RPR’s Commercial Trade Area tool delivers deep insights into consumer behavior, spending patterns and demographics within a given area. This type of data is invaluable for:

  • Site selection: Help businesses pinpoint ideal locations based on customer density and buying habits.

  • Market analysis: Understand the demographic mix, lifestyle preferences and consumer spending in a defined area.

  • Investor guidance: Provide real-time data to support smart commercial investment decisions.

  • Retail strategy: Identify where potential customers are spending and what they’re spending on.

With just a few clicks, you can generate a Trade Area Report or reuse an RPR Next Gen Trade Area Template. This document is a professional-looking, easy-to-digest summary of these critical insights. It’s a deliverable that can set you apart–offering clients a clear, data-backed picture of where their business could thrive.

Turn Trade Area data into instant content with RPR’s Commercial ScriptWriter

Having the data is one thing. Explaining it in a way that clicks with clients? That’s where ScriptWriter shines.

With just a few clicks, ScriptWriter transforms your insights into:

  • Clear, compelling language that demystifies Trade Area data
  • Concise one-page summaries, detailed analysis and presentation outlines—ready in seconds
  • Client-ready content that sparks conversations and builds trust

With Trade Area data and the ScriptWriter at your disposal, you’ll have everything you need to inform, impress and win over clients. Now you can almost instantly send your clients concise one-page summaries, detailed reports and presentation outlines that will leave clients nodding their heads in approval.

Ready to Take Advantage of RPR Trade Area Tools?

Log into RPR, explore the new Trade Area search, and start generating valuable insights—faster than ever!

Published On: April 16th, 2025Last Updated: April 16th, 20252.2 min readCategories: Tips / StrategyTags: , ,

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