RPR Mobile™: Why it’s the Must-Have app for REALTORS®

Property Information: RPR’s database is the largest in residential and commercial real estate, and includes details on over 160 million properties in the country. With the app in hand, a REALTOR^® can get instant property information, including tax records, assessments, transaction history, ownership details, and more. It’s the perfect tool for researching properties and providing accurate data to clients and prospects.

Client-Friendly Reports: Use the app to generate professional-looking, branded reports for clients. Property Reports, Seller’s Reports, School Reports and Market Activity Reports can be created on your phone and shared in just a few button taps. They’re especially handy at open houses or canvassing a neighborhood. Clients and prospects will be amazed at how much info you can share in such a short amount of time.

CMAs: RPR offers Comparative Market Analysis (CMA) tools, which allows REALTORS^® to build an accurate CMA even when they’re out in the wild or away from their desk. The ability to use pricing tools and send the results to clients in minutes can definitely leave a favorable impression.

Shareable Market Trends: Real estate is local and homeowners and potential home buyers crave up-to-date market stats for their particular area. You can deliver these hyper-local neighborhood insights with RPR’s Shareable Market Trends. Just look for the “Market Trends” tab at the bottom navigation bar and tap into a world of revealing market stats, charts and graphs for a specific area. Better yet, you can share these numbers with clients, or out to your social sphere, with just a few “taps.”

New Pricing Tools: Recently added, the RPR app now boasts two new features: an Equity Calculator and a Mortgage Calculator. For homeowners who aren’t completely clued-in to their home’s equity figure, the easy-to-use Equity Calculator can be a real eye-opener and a great conversation starter. For your buyer clients, the Mortgage Calculator provides a ballpark, big picture on how much home can be afforded. This can aid in realistic budget discussions, narrow down home searches, and ultimately help your clients make better informed decisions.

Mapping and Geo Data: The maps in the app are powerful! The mapping features allow the user to overlay various data layers onto a map area. This can help in identifying trends, understanding neighborhood demographics, school searches, searching from particular points or within a certain radius, and assessing market conditions.

The Buyer Tour: Currently an app-only feature in RPR, the Buyer Tour easily allows agents to select properties and determine an order to tour them. Then they can create a colorful, client-friendly report to share with their buyers. It’s a great way to set up a schedule and keep a record of what was viewed, and what was liked.

Commercial capabilities: RPR also offers a commercial version of its app. In fact, it’s the exact same app, you simply toggle over to “Commercial” from “Residential” (this can be done from the login screen, or on the home screen by tapping the gear icon in the upper left corner). Commercial practitioners can use the RPR app to access commercial property information, keep tabs on market conditions, research properties, search listings, assess investment opportunities, identify optimum sites, and create commercial property and Trade Area reports.

NAR Member Benefit: RPR, and the RPR Mobile™ app, are provided as a member benefit by the National Association of Realtors. This means the app is built exclusively for REALTORS^®. If you’re a member, your dues are paying for it, so you should be using it!