Why use the RPR app? Hear from these seven REALTORS®

On her way to a friend’s baby shower, Nicole Nicolay, a REALTOR® from Livermore, California, received a call from one of her buyers. A “For Sale” sign had popped up in the yard of a house the buyer thought “could be the one” and she hoped Nicole could show her the property immediately.

Nicole quickly pulled up the property on the RPR app, reviewed the MLS notes, and clicked the app’s “Call Listing Agent” button. Minutes later, she had arranged for an immediate showing and got right back out on the road.

Her client was not only impressed that Nicole could get there almost at a moment’s notice, but that she already knew everything there was to know about the home, even before they got there. And while her client was looking around, Nicole continued looking at the property in RPR Mobile™ and discovered that the house had been on the market for 45 days and that there had been a couple of price reductions––all concrete negotiables.

Look to RPR Mobile™ as the most important asset in your farming toolbox.

While walking the neighborhood, use the RPR app to quickly reveal each home in the area along with relevant facts you’ll need to take your interaction from introduction to a commitment. Then, chat or reach out to the homeowners, and offer to text or email them an RPR Property Report, which includes the Realtor Valuation Model® (RVM®), or an RPR Market Activity Report––a profile of the changes in a local real estate market that includes active, pending, sold, expired and distressed properties, among others.

While you’re there, use the app to take photos of the home’s exterior and notes about your conversation and then upload them to your customized RPR report.

Even better, create your RPR Market Activity and Neighborhood Reports before you leave the office. The reports are automatically synced with your app, so within seconds you can retrieve, email or text them to your prospect. The RPR app is truly your on-the-go office.

Helping consumers determine a listing’s perceived value arises out of the discovery process—a system of checks and balances that identifies distinguishable differences between comparable properties. What tips the scales in favor of transitioning inquiring clients into happy homeowners is the ability to offer accurate, insightful information to those clients at the very moment they inquire.

Here’s a REALTOR® who says on-the-spot access to RPR data saves both her and her buyers time and money by being able to dig into property comparisons via photos, descriptions, etc., and offering an in-depth, professional opinion of the listing’s market value––all while on the tour.

No longer are REALTORS® keepers of the ancient knowledge archive, otherwise known as the MLS book. The advent of consumer facing, real estate data websites has changed all of that, and ultimately transformed the traditional role of a real estate agent.

By tapping into RPR Mobile, REALTORS® create an environment where they and their clients embark on a journey of mutual discovery. It’s common practice for REALTORS® to share their iPad or smartphone with clients and walk them through RPR, exploring listings, schools, neighborhoods, maps and dozens of other interactive features of the app. The collaborative tone gives both buyers and sellers opportunities to ask questions that the app can immediately answer, thereby building buy-in as the process evolves.

Being a REALTOR® and asking people for their business can be awkward for both parties. Yet this REALTOR® has developed an airtight method of breaking the ice with anyone he encounters. At grocery store checkouts, a dentist’s office, or while at the local playground, he is confident enough in his abilities and the tools at hand to spark conversations about the real estate market, knowing he can act upon any inquiry just by tapping into RPR’s app on his mobile device.

These simple conversations about how the market is doing or the value of a home can easily lead to asking someone for their email address and then sending them an RPR Property Report or Market Activity Report, all in the time it takes to pick up your dry cleaning.

REALTORS® are on the road, all the time. Why not have tools that allow you to respond to prospects within seconds of receiving a text message or phone call? With RPR Mobile you can text or email an RPR Property Report (or any of RPR’s eight, customizable reports) to your prospect from anywhere, at anytime. RPR’s Property Report includes everything there is to know about a home, including all of its basic facts, photos, and list price; tax, assessment, and mortgage history; maps, neighborhood, and school information, among other data sets.

So next time a client texts to say she just drove by a home for sale and would like to know more about it, or a prospect calls to say he’s seen your name on a property sign, offer to take their contact information and email them an RPR Property Report. They’ll be impressed by your acute responsiveness, and the professional layout and detail of your branded RPR report.