Top 5 Data Needs for Researching Commercial Properties

RPR wants to help REALTORS® succeed. As the nation’s largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them “wow” their clients and close more deals. Here we identify the top five areas in RPR Commercial that can be used by to help bring more clients and more deals to the closing table.

1Property Details

RPR Commercial makes it easy to assess every property’s potential by aggregating 55 million public records with data from preferred partners such as CIEs/CMLSs, MLSs, national commercial listing platforms as well as corporate brokerage feeds for on-market commercial listings. Currently there are more than 800 thousand on-market listings with over 350,000 actives searchable nationwide from partnerships with Brevitas, CREXi and TotalCommercial.com. In addition to the 55 million off-market properties, and with the integration of SMR Research, an additional 9.5 million tenants occupying space are available for your research exploration. All that, plus the ability to identify Opportunity Zones via a thematic map layer.

2Property Cash Flows

Valuate®, a property valuation and investment analysis platform, allows practitioners to perform real time, interactive financial analyses in a collaborative work environment—one that leads to more insightful, impactful and efficient conversations with prospects and clients.

Expedite property valuation and investment analyses, avoid mistakes and omissions, compare scenarios in real time, and market deals elegantly and persuasively with Valuate.

3Economic Conditions

Be ready to talk about local economic conditions, such as employment, cost of living, top industries, and business revenue, and compare multiple areas in your community. Pull up a thematic map within RPR to get a quick look at market conditions such as average household income or discover business points of interest (POI) in the area to note the type of industry, number of employees and estimated annual sales volume. To better interpret consumer interest, review the traffic counts both historical and current patterns to gauge market activity and business potential.

4Demographic Data

RPR demographic data –– such as populations density, disposable income and education –– provide everything a practitioner needs to know about a client’s potential customers, employees or renters. Rely on RPR Commercial’s unique attribute study and Esri’s 1 billion data points to ensure your clients have the most specific insights when making their business decisions.

5Tapestry Segmentation

RPR’s Commercial Trade Area report goes beyond the numbers. Economic/demographic sources provide you with preferences as well as detailed descriptions of the people that live around the property. This information is difficult and expensive to obtain, but as a REALTOR® benefit you have Esri, the number one provider of this type of information.

Now is a good time to dive into RPR Commercial to put these tools into action.

Interested in additional training? Watch any of our RPR Commercial webinars.