Agents Prove Their Value All Year Long With RPR’s 2024 New Releases

1 Next Gen Reports: A Major Upgrade for Client Presentations

One of the most significant upgrades RPR rolled out in 2024 is the Next Gen Reports feature. This new feature allows REALTORS^® to create and customize visually stunning property reports for clients. The new reports editor interface lets agents add and subtract various elements to create the perfect report for any client situation or need. Whether you’re presenting market data, property details or neighborhood insights, these reports have been revamped to be more interactive, with improved graphics and data visualization.

But what really sets Next Gen Reports apart is the ability to tailor the content for different types of clients. Whether you’re dealing with first-time buyers, seasoned investors or sellers, the reports can be adjusted to highlight what matters most to them. This feature not only helps you present your expertise in a more compelling way, it also builds trust with clients who appreciate the clarity and professionalism in your deliverables and communication.

2 RPR Mobile™: Putting Agents on the Map

The RPR app has also undergone a significant transformation in 2024. This updated version now offers enhanced functionality, allowing agents to access all the RPR tools they need while on the go.

The app’s homepage is now the search map, which helps agents save swipes and research neighborhoods in an instant. Of course, they can also pull property reports and gather up-to-date market data directly from their smartphones or tablets from anywhere there’s a signal.

You can even create custom reports and share them instantly with clients, making it easier to provide value while you’re out in the field. The app’s sleek, intuitive interface makes navigating through RPR’s extensive database and powerful tools a breeze—no matter where you are.

3 Market Trends ScriptWriter: A More Powerful Tool for Seller and Buyer Insights

The Market Trends ScriptWriter has been a popular tool for agents who want to establish themselves as local market experts. It’s a go-to resource for creating market updates, video scripts and market explainer copy for buyers and sellers. In 2024, RPR took it up a notch by adding new categories to the ScriptWriter, further enhancing its value as a business-building asset.

By introducing a friendly/casual tone, expanding audience options and providing versatile script saving and delivery features, the tool empowers agents to communicate more effectively and authentically. The ability to address and speak to First-time Homebuyers, Move-up Buyers, Investors, Luxury Home Sellers, Downsizing Sellers and Distressed Sellers.

The new categories give REALTORS^® the ability to create content and messaging that cover even more granular data points. These focused data-based metrics help agents present an even clearer picture of local market conditions, which makes it easier to guide clients in their decision-making process.

For example, when working with sellers, you can now provide detailed comparisons between their property and similar properties in the area, along with historical data to help determine the right listing price. For buyers, you can generate insights into pricing trends and investment potential that are hyper-relevant to their needs. The added categories give you the power to provide deeper insights that lead to better decisions—and hopefully more closed deals.

4 Commercial Version of ScriptWriter: Tailored for Investment Success

For agents who focus on commercial real estate, RPR has introduced a Commercial version of the ScriptWriter. This new tool is a game-changer for those looking to generate different types of content and communication that cover a wide array of commercial property metrics, including an area’s demographic statistics including income, population, housing and market growth trends.

It’s a real time-saving aid to help commercial real estate professionals tailor presentations to their audience and goals. Users can customize format, tone and data to create a:

• One-Pager: A quick, engaging summary of key insights.
• Detailed Report: In-depth analysis for data-focused clients or as a foundation for feature articles.
• Presentation Outline: A structured layout for pitch sessions.

5 New Commercial POIs (Points of Interest)

To make commercial property evaluations even more powerful, RPR has added a comprehensive list of new Commercial POIs (Points of Interest) in 2024. This update enhances your ability to assess the surrounding amenities and infrastructure that can make or break a commercial investment.

In addition to being able to access 29 million businesses, commercial practitioners can choose from 13 top-level categories and 74 sub-categories, ranging from restaurants to retail, to arts and entertainment, and more.

This granular level of detail helps pinpoint exactly what’s near a specific location, whether you’re assessing the competition or evaluating the amenities surrounding a property.

Whether you’re working with a retail property, office building or industrial space, these new POIs offer critical insights into nearby schools, hospitals, transportation hubs, shopping centers and more. These details provide your commercial clients with a deeper understanding of a property’s location and its potential for profitability.

Those are the really big, high level additions and new features RPR has added this year. However, there’s a laundry list of other data updates and features that have been released in just the last half of the year, as well…

With its new features and enhancements, RPR continues to be a powerful tool for REALTORS^® in 2024. Whether you’re generating stunning property reports, exploring commercial real estate opportunities or prospecting for new clients, RPR gives you the tools to elevate your business.

By leveraging these advanced capabilities, agents can provide better service, gain valuable insights and ultimately close more deals. If you haven’t explored these new features yet, now is the time to dive in and unlock these new tools for success!