More Control. Sharper Insights. AI CMA Just Leveled Up.

82% of agents already use AI. 92% are using it now or planning to. Only 8% say they’re not interested.

The conversation has shifted. It’s no longer “Should I use AI?” — it’s “Can I trust it for the work that matters most?”

And for most agents, that means pricing.

When we surveyed 225 REALTORS® about AI, the results were clear:

One respondent summed it up: “I wish AI could instantly combine MLS data, local comps and market trends into a clean, client-ready pricing narrative that explains why a price makes sense.”

That’s exactly what this update delivers.

AI CMA already works well out of the box. But sometimes you know something the data doesn’t — and this update puts you in the driver’s seat.

Edit property facts, refine comp search criteria, or change the geography from ZIP code to school zone or neighborhood — before AI runs the analysis.

AI returns up to 25 comps, each scored 0–100. View them as a list or on a map. Compare side-by-side. Add a comp by address. Remove one that doesn’t belong — and watch the AI recalculate instantly.

AI recommends a price — but you decide how to position it. Select from Below Market, Fair Market Value, or Above Market. Or enter a custom price. The report builds around your choice, not just the algorithm’s.

That’s the difference. You’re not handed a number and told to defend it. You’re making the call — with AI doing the analysis behind it.

Once you’ve shaped the inputs, selected comps, and chosen a pricing strategy, AI CMA generates pages designed for real client conversations:

Your recommended price visualized against the CMA range, with price per square foot and a plain-language Price Rationale explaining which comps anchor the number.

Then remove a comp that doesn’t belong and watch the AI recalculate. That’s when you’ll see what this can do.

Agents aren’t waiting on AI anymore. They’re asking for AI they can trust — especially on pricing.

This update answers that: more control over inputs, more flexibility on comps, and output that explains why the price makes sense.

AI handles the data. You make the call.

Questions? Drop a comment below or reach out to RPR Member Support at (877) 977-7576.