Next Gen Reports: How REALTORS® Lead With Value

In today’s market, every conversation counts. Clients aren’t just looking for data, they’re looking for clarity, confidence and someone who can help them move forward.

You already know the value of showing up prepared with insight and a client-first mindset. While RPR (Realtors Property Resource) reports have long helped agents stand out, creating something truly personalized and client-ready has taken extra time… until now.

That’s why RPR reimagined the reporting experience. With feedback from thousands of REALTORS®, we built something faster, smarter and easier to customize. Because agents like you asked for more control, better branding and tools that fit the way you actually work.

As of now, Next Gen Reports are out of beta and officially the default experience in RPR. They’re dynamic, modern, mobile-ready and built for agents who want to guide clients with confidence.

This article walks you through what’s new, how other agents are using these reports in everyday conversations and how to make the switch before legacy reports disappear in November.

What’s New in Next Gen Reports?

Say goodbye to static PDFs and one-size-fits-all layouts. Next Gen Reports offer:

  • Modern, clean designs
    Built to impress and easy to read.

  • Drag-and-drop customization
    Reorder sections, hide pages and personalize for every client.

  • Report links that auto-update every 48 hours
    Share it once, it stays fresh.

  • Create templates
    Save time by reusing branded formats.

  • Custom pages
    Add testimonials, FAQs or client service guarantees—because your brand deserves more than a cover page.

  • Mobile parity
    Create, edit and send reports right from your phone.

Available templates include:

Residential Commercial
Buyer Report, Seller Report, CMA, Market Activity, Neighborhood, School, Property Flyer Property Report, Trade Area Report, Trade Area Analysis, Site Selection

Why REALTORS® Are Making the Switch

“Next Gen Reports … 10/10! Absolutely amazing!
The ability to drag and drop pages to change the order and see your edits instantly really make for a smooth workflow.”

Blake Wallace, REALTOR®

4 Ways to Use Next Gen Reports to Serve Smarter

These aren’t just reports… they’re trust builders. Here’s how agents across the country are using them:

  • 1

    Lead Magnets
    Embed a dynamic Market Activity or Neighborhood Report in your newsletter, landing page or email signature. Clients click and instantly see timely, hyper-local insights.

  • 2

    Buyer and Seller Consults
    Kick off every conversation with a visual, data-backed guide tailored to their goals. Whether it’s a CMA or Market Activity report, you’re setting the tone as an informed advisor.

  • 3

    Follow-Up Tools
    After a showing or listing presentation, send a dynamic report link to reinforce your value and keep clients engaged.

  • 4

    Custom Leave-Behinds
    Add personal touches such as testimonials, FAQs or other helpful resources to your reports. Leave something behind that gets read.

Legacy Reports Are Retiring—Here’s What to Know

Starting now, Next Gen Reports are the default experience in RPR—and the Legacy Report system is being phased out.

  • November 4: Last day to create any Legacy Report
  • 30 days after creation: Legacy Reports will expire and no longer be accessible

That means if you create a Legacy Report on November 3, it will remain available until December 3. After that, it’s gone.

Your Next Gen Learning Hub: Everything You Need to Become an Expert

Designed for the way REALTORS® actually work, Next Gen Reports help you stand out, scale your service and lead with insight. That’s why we’ve built a full learning experience to help you go from curious to confident:

  • Interactive Guided Tours
    Step-by-step walkthroughs built into the report builder, so you can learn by doing.
  • Live & On-Demand Webinars
    Join expert-led national trainings. See real workflows, ask questions and walk away ready.
  • Quick Video Tutorials
    Watch short, focused videos on each template and feature—perfect for just-in-time learning.
  • Downloadable Printables & Cheatsheets
    Grab easy reference guides for yourself or your team. Perfect for training, meetings or onboarding.
  • Agent Success Stories & Ideas
    See how top agents use Next Gen Reports in the real world to lead conversations, generate leads and win trust.

Whether you’re updating a listing packet or building your first branded template, these resources give you the edge.

This Isn’t Just a Report. It’s Your Edge.

Next Gen Reports aren’t about bells and whistles… they’re about showing up ready. Ready to guide. Ready to compete. Ready to serve.

Because in today’s market, your clients don’t just need answers. They need you, your clarity, your confidence and your ability to translate data into decisions. That’s the real power behind Next Gen.

Send a signal: You’re here to lead.

Published On: July 30th, 2025Last Updated: August 6th, 20253.9 min readCategories: Tips / StrategyTags: ,

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