82% of Real Estate Agents Use AI. The Real Gap Is Confidence.

In RPR’s latest survey of 225 real estate professionals, 82% said they currently use AI in their business, and 92% said they are either using AI now or planning to. The conversation is shifting from “Should I use AI?” to “Where can I trust it, and where do I still need to be careful?”

The findings show a practical pattern: agents are using AI most in day-to-day workflows where value is immediate, such as creating listing descriptions, drafting emails and streamlining routine content workflows. At the same time, confidence drops in higher-stakes areas tied to pricing, interpretation, and compliance-sensitive client conversations.

This study is less about hype and more about clarity: adoption is here, and the next step is helping agents use AI with better guardrails, stronger training, and sound professional judgment.

Among the top findings:

• 82% currently use AI
• 92% are using AI now or planning to use it
• 68% use AI daily or several times per week
• 71% cite saving time as AI’s top value
• 63% cite accuracy of outputs as their top concern
• 68% save at least 1 hour per week using AI
• 34% save 4+ hours per week
• 8% are not currently using AI and do not plan to

“AI adoption is no longer the question. Agents are already using it,” said Reggie Nicolay, SVP of Marketing and Training at RPR. “The real opportunity now is confidence. Confidence in output quality, confidence in compliance and confidence in how AI is used in client conversations.”

Adoption is established. Trust is the unlock.
The survey shows agents are applying AI most where benefits are immediate and measurable—especially time savings, communication and content workflows. At the same time, agents are more cautious when AI touches pricing, market interpretation and compliance-sensitive client guidance.

Top concerns cited by respondents include:

• Accuracy of outputs (63%)
• Compliance or legal issues (49%)
• Misinterpretation of market data (47%)
• Learning curve (30%)
• Fair Housing concerns (28%)

“These findings point to a practical reality,” Nicolay added. “Agents are not resisting AI. They’re using it where it adds clear value and asking the right questions where risk is higher.”

Daily Use Builds Confidence
The survey found a meaningful relationship between AI usage frequency and confidence in client-facing applications. Agents who use AI more actively report greater confidence incorporating AI-generated insights into client conversations.

For brokerages, MLSs and associations, the path forward is clear: practical training, including short video tutorials, hands-on learning and use-case examples, plus trusted data and repeatable workflows. That’s how confidence grows.

Methodology
RPR surveyed 225 U.S. real estate professionals who are members of the National Association of REALTORS®. Results reflect self-reported behavior, perceptions and preferences regarding AI use in real estate business workflows.

About Realtors Property Resource® (RPR®)
Realtors Property Resource®, LLC (RPR®), a wholly owned subsidiary of the National Association of REALTORS®, is the member-benefit data platform that helps REALTORS® deliver exceptional client value. RPR’s online real estate database spans over 160 million residential and commercial U.S. properties and provides analytics, reports and mobile insights agents use to guide clients, streamline workflows and grow their business. For more information, visit blog.narrpr.com.

Media Contact:
Michael Burkhart
Marketing Communications Manager
Realtors Property Resource®
949.310.2610
[email protected]