Before choosing a shape to draw on the map, use the controls to zoom and center the map over the neighborhood you will be isolating. Then click the Draw button and select your shape: Freehand, Box, Radius or Polygon. Now use the mouse to add the first point on the map. Then, if you’ve selected Box or Radius, simply drag your mouse across the map and your custom geography will display. If you’ve selected Polygon, each click on the map will add a new point. To finish the custom polygon, add new points until you connect the last point. A menu will display highlighting the custom area size and links to Search In the Area, Edit or Save. If saved, that shape will be available from the “Use a Saved Area” at the top of map.
Click on your custom shape and choose Create Market Activity Report.” You will arrive at the reports page and the custom geography will be noted. Choose Market Activity Report, customize as needed, and select Run Report.