The #1 Campaign You Should Be Making Now: Launch Your “How’s the Market?” Campaign

As a REALTOR^®, you’ve likely been asked countless times, “How’s the market?”

It’s a question that will never go out of style because your clients, prospects and even casual contacts are always curious about what’s happening in the local real estate market. This November, there’s a unique opportunity to harness that curiosity and turn it into a powerful, data-driven marketing campaign that not only keeps your clients informed but helps you grow your business into the new year.

Instead of slowing down when the market cools, keep the conversation going—build awareness and trust that carries into 2025.

With the right tools, such as RPR^® (Realtors Property Resource^®), creating a “How’s the Market?” campaign is easier than you think—and the perfect way to stand out as the local market expert. Here’s why this should be the #1 campaign you launch now and how RPR’s powerful tools can help you every step of the way.

Video marketing is king in today’s digital landscape, and “How’s the Market?” videos are an easy and effective way to stay top of mind with clients. 52% of marketers say video is a key tool for building trust between businesses and customers, according to G2’s 2024 Video Marketing Statistics report. As a REALTOR®, building trust is essential for converting leads into clients, and videos are the perfect medium to showcase your expertise and provide real-time, local market data.

What makes these market update videos even more impactful is when you combine RPR’s Shareable Market Trends with the Market Trends ScriptWriter. You don’t need to be a data scientist to get started—RPR’s Market Trends ScriptWriter helps you quickly generate professional, client-ready scripts in just minutes. This AI-powered tool creates scripts based on the latest market data, allowing you to save time while ensuring your messaging is accurate and customized to your audience. Just proofread it to ensure it matches your brand voice, and you’re ready to go.

Once your script is set, download the relevant Shareable Market Trends—charts and graphs that showcase median home prices, inventory levels and housing trends. These visuals make your videos more engaging, delivering actionable insights that resonate with your audience.

Creating a great video is just the beginning. To maximize your reach and visibility, it’s important to distribute your “How’s the Market?” content across multiple channels—not just the video, but also the charts and graphs accompanying it. Here’s how you can extend the impact of your campaign:

Consistency is key to building trust and maintaining visibility. By providing monthly “How’s the Market?” updates, you show clients that you’re not just checking in when the market is hot, but that you’re a reliable source of information year-round.

RPR makes it easy to keep your content fresh with monthly updates to Market Trends data (typically around the 5th of each month). You can pull the latest trends and incorporate them into your videos, keeping your audience informed about market changes as they happen. Consistent, timely updates will ensure you’re the first agent they think of when making a real estate decision.

November is the perfect time to launch your “How’s the Market?” campaign. As the year winds down, clients are eager to understand where the market is headed and how it might impact their real estate decisions. By launching your campaign now and layering it across multiple channels, you’ll build momentum heading into 2025, ensuring you remain top-of-mind as clients begin making decisions in the new year.

With RPR’s data-driven tools, including the Market Trends ScriptWriter and Shareable Market Trends, you have everything you need to create engaging, credible and valuable content that will grow your pipeline during the off-season.

Don’t wait—start your “How’s the Market?” campaign today and set yourself up for success in 2025!