AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate Marketing

Does the thought of staring at a blank screen while trying to write a market update for your clients and prospects make you cringe? Maybe diving into data and metrics isn’t your favorite activity, or your to-do list is piling up with other important tasks that demand your attention. You’re in luck!

RPR (Realtors Property Resource®) is introducing an AI ScriptWriter, which is a ChatGPT integration. It offers real estate professionals a streamlined approach to creating personalized video scripts, engaging social media content and detailed metrics analysis. These features are powered by essential market indicators such as Month’s Supply of Inventory, List-to-Sold Price Ratio, Median Days on the Market within RPR and Median Sold Price.

These tools will help you create informative content that effectively showcases the latest market trends and insights while saving you time and effort.

  • Personalized Video Scripts: Create personalized video scripts for your local market analysis videos using the RPR AI ScriptWriter. Match your script with the new Sharable Market Trends feature, which enables you to export charts and graphs for your data-driven videos. Easily download images in JPG or PNG formats and seamlessly integrate them into video editing software like iMovie, Windows Movie Maker, Adobe Premiere Pro or Final Cut Pro.

  • Social Media Content Creation: While you’re at it, keep your social media platforms buzzing with market insights. Have ScriptWriter create tailor-made content for key local metrics.
  • Metrics Analysis: Leverage ScriptWriter to review the metrics, and highlight the correlation between them. This valuable insight will help you make better-informed decisions while guiding clients through their real estate journey.

Try It Now

Market Trends ScriptWriter

See how effortless it can be to create scripts for your market update videos and social posts.

Try It Now

The Key to Success: Collaborating with Your AI Assistant

Remember, the key to unlocking the full potential of AI-generated content is to add your personal touch.

  • Proofread and fine-tune: As the saying goes, “two sets of eyes are better than one.” ChatGPT excels at crafting compelling content, but it’s crucial to double-check for accuracy and ensure everything aligns with your objectives. Make sure the script reflects your brand’s voice and style to resonate with your target audience.
  • Infuse your brand’s personality: Your brand is one-of-a-kind, and you’ve worked tirelessly to establish your identity. So, go ahead and add your unique flair! Highlight your selling points, emphasize your expertise, and share your experience. This will not only reinforce your brand identity but also instill trust in your clients. (Check out this article How to add Your Brand Voice to RPR’s Market Trends ScriptWriter for some tips and examples.)

ScriptWriter is a helpful tool that can streamline the creation of your market analysis videos. By synergizing with your AI assistant and infusing your personal touch, you’ll create truly captivating and impactful content that sets you apart in the competitive world of real estate marketing. Don’t miss out on this opportunity to revolutionize your marketing strategy!

Getting Started with AI ScriptWriter

Ready to create captivating content for your audience? Follow these steps to access and use the RPR Market Trends ScriptWriter tool:

  1. Log in to RPR ( and select Research.
  2. Now select Residential Market Trends.
  3. Then type in your area (Zip code, City) and click the search icon.
  4. You’ll arrive on the Market Trends page for the area searched.
  5. Select the Create Script to open the Market Trends ScriptWriter.
  6. Choose your tone, audience… then choose one of the following buttons:
    • Create Video Script.
    • Create Social Campaign.
    • Analyze Metrics.
  7. Review, edit and personalize the content to reflect your brand identity.

Don’t let blank pages or writer’s block get in your way again!

The RPR Market Trends ScriptWriter is a marketing tool that lets REALTORS® create talking points and marketing copy, all based on local market stats.

Choose your market, tone, audience… then hit the button to almost instantly get the words you need to craft compelling market updates and messages to your clients and prospects. You’re also encouraged to proofread and add your own brand voice to the AI-generated text.

We encourage you to take the ScriptWriter for a spin today to see how effortless it can now be to create market update videos, social posts, etc. Anywhere you need words–it can help!

[VIDEO] AI-powered Market Trends ScriptWriter

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  1. Steven Meyer June 14, 2023 at 2:27 pm - Reply

    Is there an issue with this feature because the ‘Create Script’ link for me is not visible. I’ve followed the steps as indicated in the few articles explaining the feature.

    • Michael June 15, 2023 at 12:38 pm - Reply

      Thanks for the heads up Steven, we are currently looking into this issue and will PM you when it’s resolved.

  2. Tom Greenlee June 14, 2023 at 5:10 pm - Reply

    Should a professional real estate agent, new or old, really “cringe” at writing a marketing piece, as the article suggests? What if your client knew of this struggle? It’s not a novel or campaign speech. I’m sure my opinion isn’t common, with the crazy love affair so many are having with Ai. But I believe our clients deserve more than having ChatGPT write ad copy, or make any decisions we should be doing ourselves to earn and justify our fees.

    • Bill Bellinzoni June 15, 2023 at 5:00 am - Reply


    • Michael June 15, 2023 at 12:51 pm - Reply

      In our discussions with REALTORS®, many in fact do have anxiety when faced with a blank screen or blank page to write… anything. In fact, all kinds of people feel this way. Not everyone, of course, and if you have the skills and confidence to write your own scripts and copy, more power to you. This tool is really being offered as a starting point, and we do stress that point in all of our ScriptWriter content; that the AI generated copy needs to be reviewed, proofed, and hopefully the agent will add their “voice” as well. Also, many agents have heard about ChatGPT, and are curious about its potential, but don’t know where to start or how to use it. RPR is offering an easy, no cost way to try it out and we’re tying it in with local market metrics and data. So it’s easy AND useful.

    • Beth Grove July 17, 2023 at 3:28 pm - Reply

      I agree. Soon we will be replaced by robots if we are not careful. I also feel it is disengenuous.

  3. Deanna Fortney June 14, 2023 at 6:16 pm - Reply

    OH. MY. GOSH! This is awesome. I followed the instructions and created a script for video that is excellent. I may do a video a week now, as I should have been doing. I am really liking this A.I stuff!

    • Michael June 15, 2023 at 12:52 pm - Reply

      Glad to hear it, Deanna! Thanks for the feedback.

  4. Michelle June 15, 2023 at 4:24 am - Reply

    I suppose this isn’t available for the app yet; unable to use this feature.

    • Michael June 15, 2023 at 12:54 pm - Reply

      Correct Michelle, the Market Trends ScriptWriter is currently available only on the website version of RPR. You can, however, access the Shareable Market Trends stats and graphs via the mobile app.

  5. Danny Amberson June 15, 2023 at 11:47 am - Reply

    This is a great tool but when I attempted it, I could not verify the data that RPR report provided. Please help us understand where this data is coming from other than just the local MLS.

    • Michael June 15, 2023 at 12:58 pm - Reply

      Hi Danny, the Market Trends data in RPR is pulled from multiple MLS data feeds. We aggregate that data and package it up into these Market Trends charts, graphs and metrics.

  6. Michael June 15, 2023 at 3:16 pm - Reply

    I like how it’s integrated into my market’s data. I know a lot of people are scared of AI, but the people who grow up with AI will not be and when they enter the RE industry there’s no reason why we should work with a handicap while others have an advantage. In reality this equalizes, to a certain degree, the baseline quality of Realtors out there and if you don’t adapt you will be left behind. (Early engines, communications, etc)

  7. Sean June 17, 2023 at 6:21 am - Reply

    I have not been able to access this feature. The “create script” does not exist on the page for me.

    • Prasanna Perera Amaratunga June 20, 2023 at 4:56 pm - Reply

      Please go to Research –> Residential Market Trend –> enter Zip –> create Script –> do not forget to select Property type to make it Accurate. It is amazing Nice work, RPR !!!

    • Mike B June 20, 2023 at 5:10 pm - Reply

      Sean, sorry you’re not able to use the ScriptWriter feature. Could be two things: try making your search area larger, such as a ZIP code. The ScriptWriter pulls from a Market Trends search, and to create a Market Trends card with stats, there has to be a minimum of 3 transactions to have closed from the previous month. We’ve also been having some issues with data feeds from certain MLSs (Kansas City, MO to be specific, but there could more.) If the Market Trends card has any missing data, the ScriptWriter won’t function. If that doesn’t help you out, please write back or email me at: [email protected]. Thx.

  8. Amanda June 19, 2023 at 7:55 pm - Reply

    I have not been able to use this. “Create script” not available on my page. How do we find it?

    • Prasanna Perera Amaratunga June 20, 2023 at 4:54 pm - Reply

      Please go to Research –> Residential Market Trend –> enter Zip –> create Script –> do not forget to select Property type to make it Accurate. It is amazing Nice work, RPR !!!

      • Mike B June 20, 2023 at 5:12 pm - Reply

        Prasanna, yep, that is the correct work flow. Glad you’re liking it!! And thanks for your comment/help for the other readers.

    • Mike B June 20, 2023 at 5:11 pm - Reply

      Hi Amanda, please see my response to Sean above.

  9. Ryan McAulay June 23, 2023 at 6:42 am - Reply

    Wow this is amazing! This will save us so much time and make it possible to do a video or social post about a different city in our market practically every day. Thanks RPR

  10. Dylan Lennon June 23, 2023 at 2:19 pm - Reply

    This is great. There’s also a ChatGPT Mastermind group on facebook that has a lot of great tips and ideas for realtors:

  11. Kateryna Seniuk July 6, 2023 at 8:45 am - Reply

    Can we add a feature to write listing description scripts please?

  12. MILLIE GIL August 2, 2023 at 7:00 am - Reply

    LOVE IT!!!

  13. Paty Zavala September 21, 2023 at 9:44 pm - Reply

    I just tested it and I think it’s great! Like you said in your reply to one of the previous comments, this is a good place to start for all realtors who keep hearing about ChatGPT and don’t know how to start! Unfortunately for me, Texas is a non-disclosure state and I find that the RPR statistics are way off when I compare it against my MLS. Not an RPR fault, just the non-disclosure issue… Still, I can generate the MLS stats which come directly from the MLS sales data, and use the scripts to guide me in the video. I understand the data quite well, I am an analyst by training and my struggle is always how to simplify what I want to say since I see so much information on the charts… ChatGPT can help me focus on what’s important and most relevant. That’s why I like it and I like this feature that RPR added. Good job!

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