Create a Template for Every Real Estate Scenario Using RPR’s Next Gen Reports

RPR’s Next Gen Reports (Beta) is transforming the way REALTORS® create, save, and reuse property reports. One of the most powerful features is the ability to create and save custom report templates for future use, offering nearly unlimited potential for personalized client service.

Serve up Personalized Reports With Saved Templates

If you’ve perfected your report layout, why not save it and use it again? Whether it’s a residential or commercial client, you can now save custom templates tailored to specific scenarios. For example, if you’ve crafted a report for military relocation buyers, you can save that template and quickly apply it to similar clients in the future.

This article will show you how to take a generic template, such as “Seller,” and turn it into a scenario-based, specific property report. Think of these saved templates as “recipe cards” that you can refer to for different real estate clients and their unique needs.

We’ll guide you on which elements to include, which to leave out, and how to arrange them in the report. The ability to order these elements is key to creating the perfect template. As you build reports, you’ll find that organizing content not only helps prioritize important details, but also improves the overall layout, reducing pagination fatigue and making the report easier to navigate. With live previews, you can see your changes in real-time, ensuring the report looks exactly how you want before it’s finalized.

Now, let’s review how to apply these principles to specific seller scenarios.

1CMA (Pricing) Report Template (For Off-Market Prospecting)

A CMA (Pricing) Report template gives sellers a clear, data-driven understanding of how their property compares to similar homes. The report should be concise, easy to digest and provide actionable insights to help sellers make informed pricing decisions.

Starting with the RPR Seller Template…
Cover Page
When you generate a report from this template, you’ll select a customized cover photo of the property.
Custom Page

  • Agent Expertise: Include a custom page detailing your experience and success in the local market, building trust and demonstrating knowledge.
Pricing Summary

  • Map: Show the property’s location in the market.
  • RVM®/AVM: Include the automated valuation model to give a quick estimate.
  • CMA Value: Provide a comparative market analysis, comparing similar properties.
CMA (Comparative Market Analysis)

  • Comp Map: Show the location of comparable properties.
  • Your CMA: Include your CMA value.
  • CMA Range: A pricing range of comps.
  • Agent Selected Comps: Include your hand-selected comps.
    • Grid: Article comparison of comparable properties.
    • Property Details: A detailed one-sheet for each comparable property.
Market Trends

  • Market Trends: Highlights current market type (Seller’s, Balanced or Buyer’s Market) and key details like months of inventory, list-to-sold price percentage, etc.
  • Months Supply of Inventory: Show inventory data to help sellers understand the market dynamics.
  • Active Listings: Include data on similar homes currently on the market.
  • Pending Listings: Show homes that are under contract.
  • Sold Listings: Display recently sold homes to give context to pricing.
Sales History

  • Sales History: Include historical sales for the property to provide context for understanding value trends over time.
Seller’s Net Sheet

  • Seller’s Net Sheet: Offer a breakdown of potential proceeds from the sale.

2Luxury Property Showcase Template (Off-Market Prospecting)

When working with luxury clients, showcasing the unique features and premium amenities of a property is important. The Luxury Property Showcase Template helps you highlight the exclusivity, value and lifestyle appeal that high-end properties offer. When generating a report from this template, you can select available images—if the property is off-market, historical photos (when available) will automatically display.

Starting with the RPR Seller Template…
Cover Page
When you generate a report from this template, you’ll select a customized cover photo of the property.
Custom Page

  • Agent Expertise: Include a custom page detailing your experience and success in the local market, building trust and demonstrating knowledge.
Property Summary

  • Map: Show the property’s location in the market.
  • Price: Prominently display the listing price.
  • RVM®/AVM Details: Include estimated property value.
Property Information

  • Property Facts: Highlight key details like square footage and lot size.
  • Interior Features: Showcase luxury amenities (e.g., gourmet kitchen, spa-like bathrooms).
  • Exterior Features: Focus on unique outdoor features like pools or terraces.
  • Sales History: Provide past sales data to show value trends.
Photos

  • Select Photos: When generating a report from this template, if historical or older photos are available, include the best images of the property.
Market Trends

  • Active Listings: Show similar luxury homes currently on the market.
  • Sold Listings: Provide pricing benchmarks with recently sold homes.
CMA (Comparative Market Analysis)

  • Comp Map: Show the location of comparable properties.
  • Your CMA: Include your CMA value.
  • CMA Range: A pricing range of comps.
  • Agent Selected Comps: Include your hand-selected comps.
  • Grid: Article comparison of comparable properties.
  • Property Details: A detailed one-sheet for each comparable property.
Seller’s Net Sheet

  • Seller’s Net Sheet: Show expected proceeds after the sale.
Custom Page: Luxury Lifestyle Insights

  • Highlight exclusive nearby amenities (e.g., private clubs, luxury shopping) and the agent’s expertise in the luxury market.

3Time-to-Move Report Template (For Off-Market Prospecting)

When sellers are uncertain about whether it’s the right time to list, understanding market conditions and potential financial outcomes is crucial. The Time-to-Move Report template helps you provide data-driven insights to guide clients in making informed decisions about the optimal time to sell.

Starting with the RPR Seller Template…
Cover Page
When you generate a report from this template, you’ll select a customized cover photo of the property.
Property Summary

  • Map: Show the property’s location in the market.
  • AVM/RVM® Details: Provide the estimated value range.
Property Information

  • Sales History: Highlight how the property’s value has changed over time.
Market Trends

  • Market Trends: Highlights current market type (Seller’s, Balanced or Buyer’s Market) and key details like months of inventory, list-to-sold price percentage, etc.
  • Median Estimated Property Value: Show how market values have changed.
  • Active Listings: Display competing properties currently for sale.
  • Pending Listings: Show homes under contract to illustrate demand.
  • Sold Listings: Provide recently sold homes for pricing context.
Pricing Summary

  • Price: Recommend a pricing range based on current conditions.
    Seller’s Net Sheet: Show potential net proceeds after the sale.
Refined Value

  • Refined Value Summary: Adjust the property value based on custom features.
Custom Page: Market Timing Insights

  • An evergreen overview of key factors that influence the timing of a sale, such as market trends, inventory levels and buyer demand. Offer general tips for assessing the best time to sell based on common indicators like price trends and competition.

What’s Next for Your Reporting?

With RPR’s Next Gen Reports, customizable and reusable templates save time and streamline repetitive tasks. They allow you to create and deliver professional, personalized reports for all real estate situations with just a few clicks. Plus, more templates are coming in 2025!

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