FEATURED ARTICLE

Nearly a dozen Michigan-based REALTOR® Associations are working together, sharing data and using RPR View™, to remove barriers between users and information—the only group of its kind in the Midwestern United States and one of two such collaborations in the United States.

In a pandemic world (and maybe even a post-pandemic one), the ways of doing business have certainly shifted. Pivoting to a virtual way of doing business will most certainly be mandatory. RPR gives you tips and tools on how to get started or improve the way you’re already doing it, with a focus on delivering digital listing presentations.

Social media has emerged as a lucrative business tool for capturing real estate leads, especially within Facebook. Which is why RPR is offering this detailed, step-by-step guide on how to create Facebook Lead Ads.

Third time’s a charm! RPR’s May episode of “The Wow Factor” is all about how REALTORS® can leverage RPR and social media to ramp up and get back to business. We chat with Broker/Owner Neal Oates Jr. about one-on-one video messaging, sending market value reports to spark conversations,, and so much more. There’s also a how-to on using RPR with Canva to create market value charts and graphics that will get you noticed.

Right now, most homeowners and potential buyers have several questions about their real estate market. Reach them and make a connection by creating graphic market charts with RPR and Canva. This article shows you step-by-step how to pull it off and how to position yourself as the local real estate expert in your social media circles.

With access to 900K+ listings across the country, commercial practitioners can use RPR to find commercial comps to help clients make informed decisions.

The RPR Certified Trainer Program preps and trains hundreds of Association and MLS staff so they’re better equipped to educate REALTORS® about all the business-building tools found within RPR. Trainers such as Christy Roberston of Triangle MLS contribute to help thousands of REALTORS® learn the ins and outs of RPR. In fact, Christy and her team have tripled RPR usage amongst their members.

RPR is the nation’s largest property database built exclusively for REALTORS®. It is a valuable tool and resource that is available to all NAR members at no extra cost, as part of NAR membership dues.

Century 21 and RPR have announced a partnership agreement via the RPR Broker Tool Set program. This ensures that all CENTURY 21 affiliated REALTORS® will have access to branded materials which will deliver a company-branded version of RPR to their brokers and agents nationwide, without adding costs.

It might be the time for a refresher course on Qualified Opportunity Zones. Diving into these areas now and guiding your investors, could really pay off down the road when we hit “play” on “The Great Pause.” Here’s a quick how-to to remind you of the potential of Opportunity Zones.

RPR can make a big difference in your real estate business. Here’s a top ten “to-do” list to get you started.

April’s “The Wow Factor” features an interview with Kristin Smith on how she’s staying positive and productive during these challenging times. Kristin offers tips and advice on how to handle virtual showings for her residential clients, and how she’s using Opportunity Zones in RPR to help her commercial investors.

RPR’s Market Activity reports are well-suited for geographical prospecting: Draw custom areas on the map, save the shape and generate updated reports to build a comprehensive view of that market.

RPR Commercial Director Nathan Graham has a chat with Ardian Zagari, the co-founder of Brevitas. Ardian offers tips on how to craft and create email marketing campaigns that get eyes and clicks, and move the needle.