How RPR Can Enhance Your Real Estate Marketing Strategy

With interest rates creeping up and inventory still down, agents across the country are feeling the pinch. However, now is actually the perfect time for REALTORS^® to re-evaluate and revamp their marketing strategies. And RPR^® (Realtors Property Resource^®) can help you do it!

Yes, the current market can be frustrating. But savvy, seasoned agents know that now is the time to plan for the future. You zig while they zag! And investing in yourself and your brand, through RPR’s data and tools, is a smart way to approach it.

Here are a few ways RPR can enhance your real estate marketing strategies…

RPR offers up-to-date market data, including market types, active listings, recent sales and inventory levels. The RPR Market Trends, a collection of charts, graphs and statistics, can help you and your clients keep up with the dynamic, ever-changing real estate market.

But best of all, these housing stats are based on local markets. Which means you can drill down and zone-in on specific areas versus quoting numbers on a regional or national level. Which helps you market yourself as the local market expert!

To get started, just visit RPR and from the homepage, click on Research, and from the dropdown menu, select Residential Market Trends. Now, conduct a search in the location bar. Start as high as state, county or city. Better yet, use ZIP codes and neighborhood names to get really hyper-local!

Now, here’s where the “analyze” part comes in! From your Market Trends search, click the icon in the upper right that says Create Script. This is the RPR Market Trends ScriptWriter tool and it uses AI ChatGPT tech to create housing market “explainer” copy for you.

For this example, we choose “Engaging” for the tone, “Sellers” for the audience, and “Analyze Metrics” as the action. This was for a ZIP code in southern California. Here are the results, which happen in seconds!

As you can see, terms such as “Months Supply of Inventory” and “List to Sold Price Percentage” aren’t just rattled off–they’re presented and explained in a very easy to understand manner. This is the type of information you can send to clients, post on your social channels or include in direct mail pieces.

Right now, homeowners need data and information on their homes in their area. Be the one who delivers it to them!

Also, remember that you don’t have to include every single word of the Analyze Metrics script that is created for you. Edit it down and only include two terms or one market indicator. Use your own words and fill in gaps with your own local expertise. It’s simply a starting point that you perfect into a compelling piece of communication.

Speaking of social media… RPR puts so many tools in your hand to help you craft attention-getting social media posts. The words, the pictures, the current and relevant data–we’ve got it all for you!

Using the Shareable Market Trends in RPR gives you access to data, stats and hard facts. But you can take these market updates and break them up (or down) into bite-sized content that your followers and Friends will love and appreciate.

Simply follow the same steps above to access the Shareable Market Trends. There’s so many options here to super-charge your social media marketing efforts! First, let’s click Share in the upper right of your Market Trends search result. This will open a box titled, Share Chart. Go ahead and name your chart (the month and year are preselected, feel free to edit as you wish), then check over the Preview of your chart.

Next, scroll down to the bottom for the Share options. Choose Facebook, Twitter (now X) or LinkedIn. You will now share this chart to your social media world! Be sure to include some text so potential clients know how to reach you with questions, etc. Or personalize it with something such as, “Hi neighbors, here’s the latest housing market update for [NEIGHBORHOOD NAME]. I’m happy to answer any questions you might have about the market…”

Another option is to click on the More button; now you can download the Market Trends graphic, either as a .jpg or .png file, or simply copy it to your clipboard for a future paste. Now, you can place this visual market update almost anywhere! Including Instagram, where you can access the saved photo from your phone’s camera roll.

Of course, you might want this same market info, but in a different visual layout. RPR has that for you! Just click here and you’ll be taken to our collection of free Canva templates where you can choose a design to your liking, and then customize it with RPR Market Trends data. Just click the links, follow the prompts and then plug in your numbers. And of course, post the finished product in your feed.

We’re not done with social yet! Another way to use social media is to once again utilize the RPR Market Trends ScriptWriter. In the first example, we chose Analyze Metrics, but this time select Create Script, and then Social Campaign (be sure to choose your tone and audience as well). You’ll almost instantly get:

As you can see, the Market Trends ScriptWriter has created a whole social media campaign for you! It even includes emojis and hashtags. Now, you don’t have to run all of these messages, you could easily copy all the text and save it somewhere, then pick and choose which ones you want to post, or drip them all out over a period of time. It’s up to you, but one thing’s for sure–your social media feed will be fresher than ever before!

Here are some other “quick hits” that RPR can help with in your marketing planning and executions:

Incorporating RPR into your real estate marketing strategy can provide you with valuable insights, tools and resources to better serve your clients and improve your overall effectiveness as a real estate professional.

It’s particularly useful for creating data-driven marketing campaigns and delivering well-informed recommendations to your clients.

Tap into RPR today to give your marketing more teeth!