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Simple Steps to Building a Lead Capture Form Using RPR Reports

Build a lead capture form

For some REALTORS®, building an online lead capture system for website prospects can be a painful experience. But with the advent of great digital content, like that found in RPR’s property and neighborhood reports, capturing and responding to clients in real-time couldn’t be easier.

3 Tips to Use RPR® as Your Instant Connection with Online Leads

Do you have 5 minutes to spare? Maybe you don’t—but if it could result in building your business and referral pipeline, 5 minutes could have some big return on investment…

Heat Maps Use Color as the Universal Communicator

Heat Map

What’s more welcome about color is its adaptability to innovation. When coupled with technology, color can be used to transform complex data into a digestible, relatable and, most importantly for REALTORS®, decision-making context. Such is the case with RPR heat maps, one of the most creative and powerful technological innovations in the history of visual marketing.

April 2015 – CEO Update

April CEO Update

On April 21, 2015, RPR released version 1.39 marking RPR’s 40th major release since 2010. In this release, RPR expanded its market level value for REALTORS® in a number of key areas, including newly enhanced navigation for both RPR Residential and Commercial…

How to create a one-page property flyer


An exciting new option has been added to the already robust line-up of RPR® reports–the one page property flyer. As of the February 2015 RPR release, REALTORS® can now create a customized, branded marketing piece for any property. Here’s how: Step #1 | Find Your Listing Search for the listing in the main search navigation […]

Gulf Coast Multiple Listing Service Executes Data License Agreement with Realtors Property Resource® (RPR®)

Chicago, IL, 4/16/2015 – The Gulf Coast Multiple Listing Service (GCMLS) announced today that it has executed a Data Content License agreement with Realtors Property Resource, LLC, a wholly owned subsidiary of the National Association of REALTORS®, to license GCMLS data to RPR’s national property database for integration to their 1,200 REALTOR® members. “Our REALTOR® members […]

Cut the Clutter: Unlock Your Potential With RPR Mobile™

Cut the Clutter_blog

Staying ahead of the (technology) curve is one of the keys to being a power agent. And, with mobile tech being widely accepted these days, finding the right app that will actually simplify your life and help build your business is proving to be increasingly challenging…

March 2015 Release


We are thrilled to share with you what we’ve been working on this past month. The March 2015 Release of RPR has some features that we know will instantly become some of your favorites. In fact, they are some of our favorites. Let’s take a look…

CEO Update-March 2015

March CEO Update

Since its release in Q4 2014, RPR Mobile™ has received extremely positive reviews by REALTORS® across the country. As of March 30, 2015, has been downloaded over 100,000 times. RPR Mobile™ is designed to provide REALTORS® with real-time access to…

[Video] Using RPR Mobile™ to Impress Online Prospects

RPR Mobile

In this video we share a story from from Vancouver Washington where we found seasoned REALTOR® Dale Chumbley. See how Dale uses RPR Mobile™ to quickly get back to online leads with RPR reports packed with property and market data.