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Easy Tips for the Perfect Headshot

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Who am I? It’s the age-old philosophical question that you probably didn’t get into the real estate industry to try and answer… but alas, your prospective clients will want to know. Real estate agents were some of the first professionals to use a headshot to brand themselves, and it’s little wonder why. A client chooses […]

Bringing REALTORS® to the Next Level

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2014 was a milestone year for Realtors Property Resource®. It brought MLS and Association executives a portal into RPR user metrics, data updates, and economic and legislative reports. It saw RPR continue to add enhancements to both the Residential and Commercial side of the platform. And in the fourth quarter, it saw the release of…

5 Tips for Nailing Your Next Buyer’s Tour

Buyer Tips

You’ve just received a call from anxious buyers.  They’ve been looking at homes online for weeks and are now ready to work with a REALTOR® to get the buying process started.  They have a good idea of what they can afford, and of course have a long list of criteria for the perfect home.  After spending some time…

February 2015 Release

February Release 2015

RPR recently unveiled the February 2015 release, which included many enhancements for each facet of RPR. Let’s take a closer look at some of the changes you’ll see in our latest version, released on February 23.

The secret weapon helping REALTORS® win the pricing game

RVM in Pricing

Even the most experienced REALTORS® know that pricing a home can be a challenge.  Whether dealing with market fluctuations, low inventory, relocating clients, or even competition for the listing, the intricacies of the process are always unique and can even be overwhelming.  REALTORS® need a reliable starting point.  Enter RPR’s Realtor Valuation Model®, or RVM®.  The RPR’s RVM® is not just another typical automated value. Using proprietary algorithms, an RVM® can only be calculated if strict criteria is met, including at least 2 comparable properties from MLS listing, sales and off market data. For these 3 REALTORS®, RPR’s RVM® has become not only that starting point, but a secret weapon in their business.

Simple Real Estate Photography Tips: Shooting Outside

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A picture is worth a thousand words…provided, of course, that you’ve taken a good picture. First impressions in the Real Estate world can be incredibly impactful, and for many potential homebuyers these first impressions often come in the form of a picture. A good one can showcase a property in a way that words and numbers simply can’t, giving life and depth to a listing. A poor one, on the other hand, is a missed opportunity.

How to customize the cover photo of your next RPR report

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As of RPR version 1.36, REALTORS® can now customize the cover photo of their Property, Mini-Property and Seller’s reports using either the website or RPR Mobile. Lets take a look at how you can accomplish this.

January 2015 Release

Report Cover Photo

RPR’s Product Team has started 2015 with a bang!  From the ability to customize the photo on your report cover page, to additional search filters, and high school attendance zones, the latest version of RPR, RPR Commercial and RPR Mobile will not disappoint.  Let’s take a closer look at what’s new and exciting.

15 Remarkable Apps for your Real Estate Business

14 Remarkable Apps

Our phones and the apps we use have become central to our daily productivity. Some apps streamline an existing process, or simplify a task, while others introduce new services we never thought we’d use on our phones. What’s great about each app is the freedom and anytime access it affords us. With 2015 underway, I’d […]

8 Powerful RPR Resources You Should be Using in 2015

8 Powerful RPR Resources

With the new year comes a fresh start. A new beginning full of new resolutions, ideas, and plans for all that needs to get accomplished. Many REALTORS® are asking themselves: How can I grow my business? How can I maximize my time? Am I taking advantage of all the tools I have available to me? […]

How RPR Mobile™ Brings Value to Your Brokerage

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As brokers, you strive to provide your agents with tools that will not only increase their productivity but make them more knowledgeable along the way. As more consumers and REALTORS® are relying on the convenience of mobile devices, it’s become even more critical to provide your agents with effective tools that they can use from wherever they are working. Did you know there is an app available for your agents that will provide them access to the data and tools they need and it won’t cost you or your agents anything extra?

School Information at your Fingertips with RPR mobile™

RPR mobile - Schools

When buying real estate, a school district can be the single most important aspect in the search process. Parents may be willing to sacrifice a pool, remodeled kitchen, or an extra bedroom in order to buy a house that feeds to a desired school. With RPR mobile™, REALTORS® can search, research and contact schools right from their phone—while out with clients.