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3 Tips to Use RPR® as Your Instant Connection with Online Leads

Do you have 5 minutes to spare? Maybe you don’t—but if it could result in building your business and referral pipeline, 5 minutes could have some big return on investment…

Heat Maps Use Color as the Universal Communicator

Heat Map

What’s more welcome about color is its adaptability to innovation. When coupled with technology, color can be used to transform complex data into a digestible, relatable and, most importantly for REALTORS®, decision-making context. Such is the case with RPR heat maps, one of the most creative and powerful technological innovations in the history of visual marketing.

How to create a one-page property flyer

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An exciting new option has been added to the already robust line-up of RPR® reports–the one page property flyer. As of the February 2015 RPR release, REALTORS® can now create a customized, branded marketing piece for any property. Here’s how: Step #1 | Find Your Listing Search for the listing in the main search navigation […]

Cut the Clutter: Unlock Your Potential With RPR Mobile™

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Staying ahead of the (technology) curve is one of the keys to being a power agent. And, with mobile tech being widely accepted these days, finding the right app that will actually simplify your life and help build your business is proving to be increasingly challenging…

March 2015 Release

Walkability

We are thrilled to share with you what we’ve been working on this past month. The March 2015 Release of RPR has some features that we know will instantly become some of your favorites. In fact, they are some of our favorites. Let’s take a look…

[Video] Using RPR Mobile™ to Impress Online Prospects

RPR Mobile

In this video we share a story from from Vancouver Washington where we found seasoned REALTOR® Dale Chumbley. See how Dale uses RPR Mobile™ to quickly get back to online leads with RPR reports packed with property and market data.

Easy Tips for the Perfect Headshot

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Who am I? It’s the age-old philosophical question that you probably didn’t get into the real estate industry to try and answer… but alas, your prospective clients will want to know. Real estate agents were some of the first professionals to use a headshot to brand themselves, and it’s little wonder why. A client chooses…

Bringing REALTORS® to the Next Level

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2014 was a milestone year for Realtors Property Resource®. It brought MLS and Association executives a portal into RPR user metrics, data updates, and economic and legislative reports. It saw RPR continue to add enhancements to both the Residential and Commercial side of the platform. And in the fourth quarter, it saw the release of…

5 Tips for Nailing Your Next Buyer’s Tour

Buyer Tips

You’ve just received a call from anxious buyers.  They’ve been looking at homes online for weeks and are now ready to work with a REALTOR® to get the buying process started.  They have a good idea of what they can afford, and of course have a long list of criteria for the perfect home.  After spending some time…

February 2015 Release

February Release 2015

RPR recently unveiled the February 2015 release, which included many enhancements for each facet of RPR. Let’s take a closer look at some of the changes you’ll see in our latest version, released on February 23.

The secret weapon helping REALTORS® win the pricing game

RVM in Pricing

Even the most experienced REALTORS® know that pricing a home can be a challenge.  Whether dealing with market fluctuations, low inventory, relocating clients, or even competition for the listing, the intricacies of the process are always unique and can even be overwhelming.  REALTORS® need a reliable starting point.  Enter RPR’s Realtor Valuation Model®, or RVM®.  The RPR’s RVM® is not just another typical automated value. Using proprietary algorithms, an RVM® can only be calculated if strict criteria is met, including at least 2 comparable properties from MLS listing, sales and off market data. For these 3 REALTORS®, RPR’s RVM® has become not only that starting point, but a secret weapon in their business.

Simple Real Estate Photography Tips: Shooting Outside

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A picture is worth a thousand words…provided, of course, that you’ve taken a good picture. First impressions in the Real Estate world can be incredibly impactful, and for many potential homebuyers these first impressions often come in the form of a picture. A good one can showcase a property in a way that words and numbers simply can’t, giving life and depth to a listing. A poor one, on the other hand, is a missed opportunity.