RPR gives you access to data, tools and reports that can help you “wow” your clients and close more deals. However, from time to time, we like to “wow” our users and show them features and capabilities within RPR that can really help them build their business.
By digging a little deeper into the platform, you can go beyond basic property information and valuations. You can use RPR to conduct research that will help you identify specific targets and create areas to farm for leads.
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market.
Using RPR to conduct market research and applying the formulas below will help you in your farming efforts. A good farming strategy involves working through a set of five exercises to determine the area’s viability:
Here’s an article, with details and step-by-step directions, on how REALTOR® Trang Dunlap uses RPR to farm for leads.
Ready to launch your next farming campaign?