RPR product integrations keep REALTORS® efficient and give them the ability to offer their clients valuable information. Collaborating with AARP is a textbook example of the latter.
The AARP Livability™ Index is now displayed on the RPR website and mobile app through its Property Details pages as well as within the Neighborhood page. It’s also featured in four RPR reports, including the: Property Report, Mini Property Report, Neighborhood Report and Seller’s Report.
Integrating this set of research and data into RPR is part of a concerted effort by the National Association of REALTORS® to help people make better-informed housing decisions.
The AARP-RPR Collaboration: insightful guidance for all homeowners
The AARP Livability™ Index isn’t strictly for seniors or retirees. It’s an easy to understand metric and set of scores that rates a neighborhood’s services and amenities, which your client(s) will find very useful. Here are some highlights of what it covers and how it gauges data:
- The index is composed of an overall score along with seven sub-category scores.
- It scores every neighborhood and community in the US for the services and amenities that affect people’s lives the most.
- AARP taps into more than 50 national sources of data, to provide a clear picture of seven categories of livability: housing, neighborhood, transportation, environment, health, engagement, and opportunity.
- Members who want to drill down and get more details about the score, can link to AARP’s Livability Index pages from RPR.
Score “expert guidance” points with your clients
If you see a score in the 50s or 60s, don’t be alarmed. 50 is considered above average. Here’s how that works: the Livability Index score rates the overall livability of the selected ZIP code on a scale from 0 to 100. The total livability score is based on the average of all seven category scores, which also range from 0 to 100. AARP scores communities by comparing them to one another, so the average community gets a score of 50, while above-average communities score higher and below-average communities score lower.
With REALTOR® knowledge of communities now enhanced by the Livability Index and RPR, it will be that much easier to inform and educate clients and prospects about the elements that create a livable neighborhood.
Here’s how the integration looks in RPR:
AARP®: An unbeatable data duo
RPR’s property reports are already packed with key data that will help you “wow” your clients and close more deals. Adding the Livability Index from AARP only makes them that much stronger.
Make sure you point out this new feature in every RPR deliverable you send and touchpoint you make.
AARP Livability™ is a trademark of AARP Inc.