RPR Commercial Quick Win: How to Create a Trade Area Report

Imagine walking into a client meeting armed with laser-focused insights into the local market–knowing exactly who the ideal customers are for their business, their spending habits and even their lifestyle preferences. You effortlessly answer their questions about demographics and more. That’s the power you hold when you use RPR’s Trade Area Report.

RPR (Realtors Property Resource^®) is a one-stop-shop for commercial practitioners who want access to detailed, data-driven insights. If you use it regularly, you know RPR does not skimp on data!

RPR aggregates commercial real estate data from CIEs, national listing providers and other strategic partnerships to offer crucial consumer demographic and spending data information which deliver a full spectrum of on- and off-property listings and powerful data insights.

Today’s write-up will cover how you can quickly gain a “win” with your clients by using RPR to create a Trade Area Report. And while they don’t take very long to create, Trade Area Reports certainly can make a lasting impression on your clients…

RPR provides comprehensive commercial trade area data, enabling members to generate detailed summaries of demographics, economics and tapestry segments for specific areas. This breakdown thoroughly analyzes community characteristics and residents’ spending habits.

This includes the comprehensive RPR Trade Area Report, which showcases your market expertise and provides valuable information that clients need to make informed decisions.

Before diving into the creation process, it’s essential to grasp what the Trade Area Report entails. This report from RPR offers a thorough analysis of a specific geographic area, detailing demographic data, economic indicators, consumer behavior patterns and market trends. It provides a holistic view that helps clients understand the local market dynamics, making it an indispensable tool for commercial buyers, investors and lessees.

1 Go to RPR

Begin by logging into your RPR account. Be sure to lower the toggle to choose “Commercial.” Now navigate to the section where you can generate reports, which is found under the “Reports” dropdown. Choose “Trade Area Report.”

2 Selecting the Area

Identify and select the geographic area you want to analyze. This could be a neighborhood, ZIP code, a city block or even a custom-defined area based on your client’s needs and property location.

3 Customizing the Report

Get personal! RPR allows for extensive customization to tailor the report to your client’s interests. Choose specific data points such as population demographics, income levels, education levels, housing trends, traffic counts and local amenities that are relevant to the property in question. You can also name the report, include a brief salutation with your client’s name, and also draft your own brief introduction.

4 Generating the Report

Once you have selected and customized the parameters, generate the Trade Area Report. RPR will compile the data into a detailed document that includes graphs, charts and comparative analyses, presenting a clear picture of the area’s economic and social landscape. You can either download it or have it emailed to yourself.

5 Analyzing and Interpreting the Data

Review the report thoroughly to glean actionable insights. Pay attention to trends such as population growth, education levels and household income distribution. Use this information to formulate compelling arguments and strategies that align with your client’s goals.

6 Presenting to Clients

Armed with the Trade Area Report, you are now ready to impress your clients with your market knowledge and strategic insights. Use visual aids and key findings from the report to support your recommendations and proposals effectively.

Creating a Trade Area Report using RPR looks like a ton of work, but it’s really not that difficult! Commercial pros can quickly create them for a variety of clients. Detailed reports such as these can be a game-changer in your real estate business.

By leveraging this powerful tool, you not only enhance your client presentations, you also solidify your reputation as a knowledgeable and proactive commercial professional.

Start utilizing the Trade Area Report today to unlock new opportunities and exceed client expectations!