Howard Hanna CEO says data, analysis & branding key to providing value

For Helen Hanna Casey, CEO of Howard Hanna Real Estate Services, providing value is the name of the game for staying ahead of the competition. And she must be doing something right, as the brokerage—sitting at 214 offices and 7,154 agents—continues to grow in size and scope.

That value, according to Helen, equates to providing best-in-class branding, data, and analysis tools for both her organization and its agents. Her go-to source is Realtors Property Resource® (RPR®).