CHICAGO, IL – RE/MAX, a leading real estate brokerage franchisor, and Realtors Property Resource® (RPR®), a national real estate data platform, announced today that RE/MAX has branded the RPR Platform for all of its company-owned regions, and most of its privately owned regions across the nation, as part of RPR’s Broker Tool Set program.
With over 2,700 RE/MAX offices now live on the RPR Broker Tool Set, more than 58,000 RE/MAX agents will see their company logo when accessing the RPR website and app, as well as when they create one of RPR’s eight customizable reports for their clients. RPR is working to deliver customized branding to the remaining RE/MAX agents in the U.S. in the near future.
RPR, offered exclusively to REALTORS®, includes data sets ranging from tax and mortgage history to listings, sales, valuations, demographics and school information. As a powerful marketing tool, RPR also allows REALTORS® to create robust, client-friendly reports that can be printed, emailed or texted from anywhere at anytime.
“RE/MAX agents sell more real estate than any other brand,” said RE/MAX President Geoff Lewis. “The RPR national database not only provides our associates with the latest property and market trend information, but now the platform’s Broker Tool Set gives our network the flexibility to brand custom reports generated for their clients. This can only enhance the professional services and marketing efforts that our more than 62,000 agents in the U.S. provide to their clients.”
“RPR is very gratified to have RE/MAX support our Broker value proposition,” said Dale Ross, RPR CEO. “We’ve had strong relationships with many RE/MAX companies since the introduction of our Broker Tool Set in 2011, and this new partnership will foster a significant expansion of the RE/MAX brand across our web and app platforms.”
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 110,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX, when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
About Realtors Property Resource® (RPR®)
Realtors Property Resource, LLC® (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an exclusive online real estate database created to support the core competence of its members. The parcel centric database, covering more than 160 million residential and commercial U.S. properties, provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.
About RPR Broker Tools
RPR’s Broker Tool Set offers brokers, owners, managers and companies a complete set of business-building tools, such as broker branding and reporting, market metrics, promotion of preferred affiliated service providers, and an AVM widget. For more, visit blog.narrpr.com/broker/enroll.