3 for 3 listings: what makes this REALTOR® hit home runs

If Linda Fercodini played baseball, she’d be a top contender for the majors. Though, for now, she is one of the happiest and most productive REALTORS® in western Connecticut.

One week after taking her first swing at Realtors Property Resource® (RPR®), Linda hits it out of the park, scoring what we might call a perfect batting average in real estate––three for three listings in nearly seven days.

What’s more intriguing is that this self-proclaimed RPR rookie attributes her success to the platform’s comp analysis tool and seller’s report. “I’ve always seen the benefits of RPR, even though my MLS didn’t offer it to us,” said Linda. “The minute it came, I sat at my computer and taught myself how to use it. I did three RPR CMAs, presented them, and got all three listings.”

“This is without knowing every single in and out of RPR,” she added.

The first thing Linda did after creating her account (visit narrpr.com) was to customize her profile so that her photo, contact information and logo display on RPR reports. From there she jumped right into running comps for an upcoming listing presentation. She quickly learned how to choose her own and then used the platform’s Refine Value Tool for a more precise pricing strategy. “If my client has a remodeled kitchen, I can use that to refine the home’s value. It blows my mind!”

Next came the RPR Seller’s Report. Linda said being able to include/omit elements of the lengthy report is an added plus. She can also add her own pages, such as testimonials, a biography, etc. “I decide what goes into the report based on the needs and interests of my clients,” she said. “If someone is an analytical type, I include more data, charts and graphs. Others prefer the basics, so then I create a simplified version of the report.”

RPR’s CMA looks better than others programs. It’s easy to read and more user friendly. I have no doubt that my research and the beautiful reports got me those listings.”

Imagine where Linda’s business will go once she becomes fully acquainted with RPR. “I’m like a kid in a candy shop,” she exclaimed. “I’m eating it up!”

Linda Fercodini – Fercodini Properties, Inc.

Linda Fercodini holds a wealth of accreditations, including ABR, ABRM, CRS, CIPS, SRES, GRI, LTG, SRS and PSCS. She is the owner/broker of Fercodini Properties, Inc., and past president of the Connecticut Association of REALTORS®. Linda has served on the NAR Board of Directors from 1999 to 2002 and again from 2005 to present, and was named REALTOR® of the Year in 1997, among other prestigious positions and recognitions.

9 replies
  1. David Czarnecki
    David Czarnecki says:

    Hello Linda,
    Congratulations on your immediate success. I was wondering if you could help guide me. I am a new Realtor in West Michigan and am closing on my first sale within a week. This lead was given to me by a lender, so I haven’t gone out and begun to prospect for more business. I was previously a home inspector for 13 years and at the beginning I spent a lot of money to promote myself, that did not pan out. What would you recommend me to do to get going. Is their an agent tool kit that you would recommend that gives recommendations on how to promote myself. I guess what I’m asking is, how did you get started. I would appreciate any guidance from you. Again, congratulations on your success.

    Reply
  2. mark
    mark says:

    RPR Sellers report still does not allow for agent to include all the photos of the comparables. All the photos of the comparables are one thing the seller wants to see. I have asked RPR to make this simple change for 3 years. They do not listen to agents.

    Reply
  3. ANTONIO
    ANTONIO says:

    HI LINDA: On all the years working on this business, no ONE gave to me nothing….If you got something LUCKY you….
    But working hard was my pay off…..cause I love this job.

    Reply
    • Brentwood Bergmann
      Brentwood Bergmann says:

      Hi Klaus this is Brentwood Bergmann from CB Real Estate in Nevada. I run Office 365 on my laptop and the RPR program works on mine, I have successfully ran numerous presentations and flyers with it.

      Reply
  4. GB Wooten
    GB Wooten says:

    Interesting … a “wealth of accreditations”, owner/broker, active association member, years of experience, ….and you give credit to RPR for your 3 of 3 listings? I am curious what your results were before using RPR.

    Reply
  5. Denise
    Denise says:

    I am new to selling real estate. It took me 7 months to close my first deal which was a family referral and not due to any of my self promoting and branding. I am trying to figure out how to gain listings with little experience in selling real estate. I’m going to try RPR and report the results.

    Reply

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